M
Miniso
miniso.com.mx · E-commerce · its home market
MOMENTUM▲ −3.9%
☆ Follow
OverviewAudience665KLinkedIn178Ads36Products5,956InfluencersCompany
MONTHLY TRAFFIC
1.4M−1.6%
estimated visits
COUNTRY RANK
#18,262
its home market
CATEGORY RANK
#722
E-commerce
CATALOGUE
5,956
products online
EMV (USD / 12 MO)
$220K
earned media value, last 12 months
EMPLOYEES
178
listed on LinkedIn
INSTAGRAM
665K+4.3%
followers
TRAFFIC HISTORY▲ −3.9% over 3 months
TRAFFIC SOURCES
Direct6%
Organic search5%
Paid search1%
Social organic10%
Social paid16%
Mail27%
Affiliate2%
Display ads22%
Referrals8%
Generative AI3%
TIMELINE12.4 years span
1999Domain registered2011Instagram opened
AUDIENCE BY COUNTRY
Japan50%
Canada19%
India15%
Germany8%
Spain8%ABOUT AND STORE
Miniso is an e-commerce brand in e-commerce, selling online to customers in its home market and abroad.
ShopifyUSDits home market
Collections540
Products5,956
Active ads36
TikTok131K