O
Oatly
oatly.com · Food & drink · Sweden
MOMENTUM▲ +29.6%
☆ Follow
OverviewAudience14.8MLinkedIn298Ads453Products4,143InfluencersCompany
MONTHLY TRAFFIC
11.8M+18.4%
estimated visits
COUNTRY RANK
#403
Sweden
CATEGORY RANK
#331
Food & drink
CATALOGUE
4,143
products online
EMV (USD / 12 MO)
$1.6M
earned media value, last 12 months
EMPLOYEES
298
listed on LinkedIn
INSTAGRAM
14.8M+4.5%
followers
TRAFFIC HISTORY▲ +29.6% over 3 months
TRAFFIC SOURCES
Direct9%
Organic search10%
Paid search2%
Social organic27%
Social paid1%
Mail2%
Affiliate2%
Display ads4%
Referrals39%
Generative AI5%
TIMELINE11.4 years span
2010Domain registered2021Instagram opened
AUDIENCE BY COUNTRY
Sweden48%
France14%
United States15%
Spain7%
India16%ABOUT AND STORE
Oatly is an e-commerce brand in food & drink, selling online to customers in Sweden and abroad.
ShopifySEKSweden
Collections825
Products4,143
Active ads453
TikTok3.6M