O
Overkill
overkill.co.nz · E-commerce · its home market
MOMENTUM▲ −16.4%
☆ Follow
OverviewAudience341KLinkedIn45Ads476Products5,347InfluencersCompany
MONTHLY TRAFFIC
470K−14.6%
estimated visits
COUNTRY RANK
#6,021
its home market
CATEGORY RANK
#124
E-commerce
CATALOGUE
5,347
products online
EMV (USD / 12 MO)
$48K
earned media value, last 12 months
EMPLOYEES
45
listed on LinkedIn
INSTAGRAM
341K+1.7%
followers
TRAFFIC HISTORY▲ −16.4% over 3 months
TRAFFIC SOURCES
Direct2%
Organic search20%
Paid search1%
Social organic1%
Social paid12%
Mail2%
Affiliate21%
Display ads14%
Referrals13%
Generative AI14%
TIMELINE4.4 years span
2015Domain registered2019Instagram opened
AUDIENCE BY COUNTRY
Germany47%
Netherlands26%
Canada13%
France5%
United Kingdom9%ABOUT AND STORE
Overkill is an e-commerce brand in e-commerce, selling online to customers in its home market and abroad.
ShopifyUSDits home market
Collections754
Products5,347
Active ads476
TikTok60K