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Theoldmouldy
theoldmouldy.com.au · E-commerce · its home market
MOMENTUM▲ −16.5%
☆ Follow
OverviewAudience8.9MLinkedIn125Ads285Products6,891InfluencersCompany
MONTHLY TRAFFIC
7.0M−13.4%
estimated visits
COUNTRY RANK
#7,755
its home market
CATEGORY RANK
#241
E-commerce
CATALOGUE
6,891
products online
EMV (USD / 12 MO)
$332K
earned media value, last 12 months
EMPLOYEES
125
listed on LinkedIn
INSTAGRAM
8.9M−0.9%
followers
TRAFFIC HISTORY▲ −16.5% over 3 months
TRAFFIC SOURCES
Direct15%
Organic search20%
Paid search9%
Social organic10%
Social paid2%
Mail16%
Affiliate1%
Display ads24%
Referrals3%
Generative AI1%
TIMELINE6.4 years span
2015Domain registered2021Instagram opened
AUDIENCE BY COUNTRY
Australia46%
France17%
United Kingdom14%
Germany6%
Japan17%ABOUT AND STORE
Theoldmouldy is an e-commerce brand in e-commerce, selling online to customers in its home market and abroad.
ShopifyUSDits home market
Collections1,013
Products6,891
Active ads285
TikTok2.0M