H
Howel
howel.com.au · E-commerce · its home market
MOMENTUM▲ +15.6%
☆ Follow
OverviewAudience8.4MLinkedIn125Ads470Products4,746InfluencersCompany
MONTHLY TRAFFIC
39.3M+12.7%
estimated visits
COUNTRY RANK
#11,915
its home market
CATEGORY RANK
#202
E-commerce
CATALOGUE
4,746
products online
EMV (USD / 12 MO)
$6.9M
earned media value, last 12 months
EMPLOYEES
125
listed on LinkedIn
INSTAGRAM
8.4M+4.6%
followers
TRAFFIC HISTORY▲ +15.6% over 3 months
TRAFFIC SOURCES
Direct18%
Organic search18%
Paid search1%
Social organic3%
Social paid16%
Mail4%
Affiliate15%
Display ads21%
Referrals2%
Generative AI2%
TIMELINE2.4 years span
2002Domain registered2004Instagram opened
AUDIENCE BY COUNTRY
Sweden48%
Canada22%
Mexico13%
Germany8%
South Korea9%ABOUT AND STORE
Howel is an e-commerce brand in e-commerce, selling online to customers in its home market and abroad.
ShopifyUSDits home market
Collections455
Products4,746
Active ads470
TikTok1.8M