Hugo Boss
hugoboss.com · Fashion · Germany
MOMENTUM▲ +28.1%
☆ Follow
OverviewAudience54.6MLinkedIn11,437Ads610Products7,762InfluencersCompany
MONTHLY TRAFFIC
56.3M+13.6%
estimated visits
COUNTRY RANK
#5,160
Germany
CATEGORY RANK
#728
Fashion
CATALOGUE
7,762
products online
EMV (USD / 12 MO)
$8.6M
earned media value, last 12 months
EMPLOYEES
11,437
listed on LinkedIn
INSTAGRAM
54.6M+3.0%
followers
TRAFFIC HISTORY▲ +28.1% over 3 months
TRAFFIC SOURCES
Direct19%
Organic search21%
Paid search7%
Social organic27%
Social paid1%
Mail7%
Affiliate2%
Display ads2%
Referrals13%
Generative AI1%
TIMELINE5.4 years span
2016Domain registered2021Instagram opened
AUDIENCE BY COUNTRY
Germany52%
Mexico18%
United Kingdom12%
Canada8%
Sweden10%ABOUT AND STORE
Hugo Boss is an e-commerce brand in fashion, selling online to customers in Germany and abroad.
ShopifyEURGermany
Collections670
Products7,762
Active ads610
TikTok32.7M