M
Maybelline
maybelline.com · Beauty · United States
MOMENTUM▲ −3.3%
☆ Follow
OverviewAudience53.4MLinkedIn5,539Ads458Products6,550InfluencersCompany
MONTHLY TRAFFIC
51.3M−1.6%
estimated visits
COUNTRY RANK
#15,163
United States
CATEGORY RANK
#639
Beauty
CATALOGUE
6,550
products online
EMV (USD / 12 MO)
$4.4M
earned media value, last 12 months
EMPLOYEES
5,539
listed on LinkedIn
INSTAGRAM
53.4M+5.8%
followers
TRAFFIC HISTORY▲ −3.3% over 3 months
TRAFFIC SOURCES
Direct4%
Organic search9%
Paid search17%
Social organic10%
Social paid20%
Mail8%
Affiliate8%
Display ads16%
Referrals5%
Generative AI5%
TIMELINE11.4 years span
2008Domain registered2019Instagram opened
AUDIENCE BY COUNTRY
United States71%
India12%
Japan7%
South Korea3%
Spain7%ABOUT AND STORE
Maybelline is an e-commerce brand in beauty, selling online to customers in United States and abroad.
ShopifyUSDUnited States
Collections622
Products6,550
Active ads458
TikTok14.7M