M
Mustela
mustela.com.au · E-commerce · its home market
MOMENTUM▲ +26.0%
☆ Follow
OverviewAudience369KLinkedIn17Ads577Products714InfluencersCompany
MONTHLY TRAFFIC
270K+17.4%
estimated visits
COUNTRY RANK
#22,336
its home market
CATEGORY RANK
#723
E-commerce
CATALOGUE
714
products online
EMV (USD / 12 MO)
$47K
earned media value, last 12 months
EMPLOYEES
17
listed on LinkedIn
INSTAGRAM
369K+1.9%
followers
TRAFFIC HISTORY▲ +26.0% over 3 months
TRAFFIC SOURCES
Direct12%
Organic search16%
Paid search13%
Social organic10%
Social paid19%
Mail1%
Affiliate26%
Display ads1%
Referrals1%
Generative AI1%
TIMELINE7.4 years span
2014Domain registered2021Instagram opened
AUDIENCE BY COUNTRY
South Korea51%
Brazil13%
Germany15%
Mexico7%
India14%ABOUT AND STORE
Mustela is an e-commerce brand in e-commerce, selling online to customers in its home market and abroad.
ShopifyUSDits home market
Collections90
Products714
Active ads577
TikTok99K