O
Overlock
overlock.ru · E-commerce · its home market
MOMENTUM▲ +22.6%
☆ Follow
OverviewAudience24.1MLinkedIn932Ads216Products6,114InfluencersCompany
MONTHLY TRAFFIC
25.7M+12.2%
estimated visits
COUNTRY RANK
#7,688
its home market
CATEGORY RANK
#137
E-commerce
CATALOGUE
6,114
products online
EMV (USD / 12 MO)
$3.4M
earned media value, last 12 months
EMPLOYEES
932
listed on LinkedIn
INSTAGRAM
24.1M−1.1%
followers
TRAFFIC HISTORY▲ +22.6% over 3 months
TRAFFIC SOURCES
Direct19%
Organic search13%
Paid search3%
Social organic16%
Social paid2%
Mail15%
Affiliate11%
Display ads7%
Referrals13%
Generative AI3%
TIMELINE3.4 years span
1999Domain registered2002Instagram opened
AUDIENCE BY COUNTRY
Japan38%
United Kingdom30%
India12%
France10%
Germany10%ABOUT AND STORE
Overlock is an e-commerce brand in e-commerce, selling online to customers in its home market and abroad.
ShopifyUSDits home market
Collections1,108
Products6,114
Active ads216
TikTok14.3M