B
Backbone
backbone.com · E-commerce · its home market
MOMENTUM▲ −14.3%
☆ Follow
OverviewAudience16.8MLinkedIn10,711Ads642Products4,641InfluencersCompany
MONTHLY TRAFFIC
13.2M−9.9%
estimated visits
COUNTRY RANK
#15,047
its home market
CATEGORY RANK
#583
E-commerce
CATALOGUE
4,641
products online
EMV (USD / 12 MO)
$813K
earned media value, last 12 months
EMPLOYEES
10,711
listed on LinkedIn
INSTAGRAM
16.8M−1.3%
followers
TRAFFIC HISTORY▲ −14.3% over 3 months
TRAFFIC SOURCES
Direct7%
Organic search1%
Paid search12%
Social organic1%
Social paid5%
Mail14%
Affiliate5%
Display ads16%
Referrals19%
Generative AI20%
TIMELINE2.4 years span
1998Domain registered2000Instagram opened
AUDIENCE BY COUNTRY
Brazil51%
Spain24%
Italy11%
Netherlands5%
India9%ABOUT AND STORE
Backbone is an e-commerce brand in e-commerce, selling online to customers in its home market and abroad.
ShopifyUSDits home market
Collections464
Products4,641
Active ads642
TikTok9.8M