B
Buildandplay
buildandplay.com.au · E-commerce · its home market
MOMENTUM▲ +32.2%
☆ Follow
OverviewAudience786KLinkedIn3,322Ads487Products531InfluencersCompany
MONTHLY TRAFFIC
1.0M+19.0%
estimated visits
COUNTRY RANK
#4,342
its home market
CATEGORY RANK
#365
E-commerce
CATALOGUE
531
products online
EMV (USD / 12 MO)
$128K
earned media value, last 12 months
EMPLOYEES
3,322
listed on LinkedIn
INSTAGRAM
786K+1.2%
followers
TRAFFIC HISTORY▲ +32.2% over 3 months
TRAFFIC SOURCES
Direct2%
Organic search10%
Paid search6%
Social organic5%
Social paid2%
Mail4%
Affiliate5%
Display ads4%
Referrals35%
Generative AI27%
TIMELINE9.4 years span
2003Domain registered2012Instagram opened
AUDIENCE BY COUNTRY
United States40%
Netherlands20%
Italy15%
Japan7%
Australia18%ABOUT AND STORE
Buildandplay is an e-commerce brand in e-commerce, selling online to customers in its home market and abroad.
ShopifyUSDits home market
Collections85
Products531
Active ads487
TikTok406K