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Fjällräven
fjallraven.com · Outdoor · Sweden
MOMENTUM▲ +33.0%
☆ Follow
OverviewAudience8.9MLinkedIn54Ads482Products855InfluencersCompany
MONTHLY TRAFFIC
13.9M+28.5%
estimated visits
COUNTRY RANK
#12,563
Sweden
CATEGORY RANK
#421
Outdoor
CATALOGUE
855
products online
EMV (USD / 12 MO)
$703K
earned media value, last 12 months
EMPLOYEES
54
listed on LinkedIn
INSTAGRAM
8.9M+2.4%
followers
TRAFFIC HISTORY▲ +33.0% over 3 months
TRAFFIC SOURCES
Direct2%
Organic search5%
Paid search18%
Social organic1%
Social paid8%
Mail17%
Affiliate24%
Display ads4%
Referrals2%
Generative AI19%
TIMELINE2.4 years span
1999Domain registered2001Instagram opened
AUDIENCE BY COUNTRY
Sweden44%
South Korea14%
Canada14%
Spain8%
India20%ABOUT AND STORE
Fjällräven is an e-commerce brand in outdoor, selling online to customers in Sweden and abroad.
ShopifySEKSweden
Collections86
Products855
Active ads482
TikTok1.4M