I
IKEA
ikea.com · Home & furniture · Sweden
MOMENTUM▲ −10.8%
☆ Follow
OverviewAudience3.2MLinkedIn17,938Ads280Products5,043InfluencersCompany
MONTHLY TRAFFIC
4.1M−4.7%
estimated visits
COUNTRY RANK
#19,874
Sweden
CATEGORY RANK
#687
Home & furniture
CATALOGUE
5,043
products online
EMV (USD / 12 MO)
$445K
earned media value, last 12 months
EMPLOYEES
17,938
listed on LinkedIn
INSTAGRAM
3.2M−0.7%
followers
TRAFFIC HISTORY▲ −10.8% over 3 months
TRAFFIC SOURCES
Direct6%
Organic search3%
Paid search9%
Social organic27%
Social paid9%
Mail4%
Affiliate3%
Display ads14%
Referrals22%
Generative AI3%
TIMELINE5.4 years span
2016Domain registered2021Instagram opened
AUDIENCE BY COUNTRY
Sweden58%
Brazil18%
Japan6%
Mexico9%
France9%ABOUT AND STORE
IKEA is an e-commerce brand in home & furniture, selling online to customers in Sweden and abroad.
ShopifySEKSweden
Collections623
Products5,043
Active ads280
TikTok1.6M