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23andme
23andme.org · E-commerce · its home market
MOMENTUM▲ +6.6%
☆ Follow
OverviewAudience9.2MLinkedIn4,375Ads617Products5,316InfluencersCompany
MONTHLY TRAFFIC
14.2M+5.1%
estimated visits
COUNTRY RANK
#22,752
its home market
CATEGORY RANK
#196
E-commerce
CATALOGUE
5,316
products online
EMV (USD / 12 MO)
$1.8M
earned media value, last 12 months
EMPLOYEES
4,375
listed on LinkedIn
INSTAGRAM
9.2M+3.1%
followers
TRAFFIC HISTORY▲ +6.6% over 3 months
TRAFFIC SOURCES
Direct2%
Organic search12%
Paid search12%
Social organic9%
Social paid17%
Mail17%
Affiliate1%
Display ads17%
Referrals11%
Generative AI4%
TIMELINE2.4 years span
2014Domain registered2016Instagram opened
AUDIENCE BY COUNTRY
Brazil61%
Spain11%
United States10%
India6%
Japan12%ABOUT AND STORE
23andme is an e-commerce brand in e-commerce, selling online to customers in its home market and abroad.
ShopifyUSDits home market
Collections450
Products5,316
Active ads617
TikTok4.8M