Brand page · Outdoor Recreation · Netherlands
12GO Biking: 864K visits a month, 38 active Meta ads, Gravity score 626.
12GO Biking — 12GO Biking is a Dutch bicycle store with a workshop and webshop that sells bicycles and offers services. In September 2026 12gobiking.nl drew an estimated 864K visits, down 25% on the month before. It ranks #2 of 928 Outdoor Recreation brands in Netherlands and holds a 4.6 Trustpilot rating over 23,864 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 27 peers: Outdoor Recreation brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
12GO Biking is a Dutch bicycle store with a workshop and webshop that sells bicycles and offers services.
01 · Traffic
How much traffic 12GO Biking gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
12GO Biking drew an estimated 864K visits in September 2026, down 25% on the month before and down 16% over three months.
- Worldwide#16,241of 4.5M sites · Top 1%
- In Netherlands#189of 78.6K sites · Top 1%
- Outdoor Recreation, worldwide#97of 101,136 brands · Top 1%
- Outdoor Recreation, Netherlands#2of 928 brands · Top 1%
864K
estimated visits in September
1 mo ▼ −24.8%4 mo ▼ −16.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about 12GO Biking.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
12GO Biking holds 4.6 out of 5 on Trustpilot over 23,864 reviews, 1,277 of them in the last twelve months: 77% of customers give five stars and 3% one star. That volume places 12GO Biking in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, 12GO Biking scores 4.7 over 17 reviews.
Bike Accessories Store Bicycle Store Activewear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What 12GO Biking sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read 12GO Biking's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places 12GO Biking in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What 12GO Biking is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
12GO Biking runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (image, text, video).
Zwift Ride Smart Frame met Zwift Cog12GO Biking6 Oct 2026video
Garmin Edge 850 Fietscomputer12GO Biking6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 202612GO Bikingverified
Text ad20 Oct 202612GO Bikingverified
Image ad20 Oct 202612GO Bikingverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about 12GO Biking.
The creators who tag @12go_biking on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @12go_biking on Instagram, led by Joep Toebes (11.9K followers, 7.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJoep Toebes@joep_toebes · 🇳🇱 NL | Fitness sport bodybuilding Creator | 11.9K | 7.9% | 2 | Tagged @12go_biking |
06 · Competitors according to Gravity
Who 12GO Biking competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for 12GO Biking among Outdoor Recreation brands in Netherlands. The closest is Cycle King Store, then greggscycles.com, activcycles.co.uk, Bike-Mailorder, Bicycle Warehouse, eccycles.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cycle King Storecycleking.co.uk | |||||||
| greggscycles.comgreggscycles.com | |||||||
| activcycles.co.ukactivcycles.co.uk | |||||||
| Bike-Mailorderbike-mailorder.com | |||||||
| Bicycle Warehousebicyclewarehouse.com | |||||||
| eccycles.co.ukeccycles.co.uk |
07 · Company
The company behind 12GO Biking.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
12GO Biking is a company based in Netherlands, founded in 2002 according to LinkedIn, on a domain registered in October 2010. It employs about 122 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇳🇱 Netherlands
- Founded
- 2002, per LinkedIn
- Domain registered
- 19 Oct 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 122 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- 12gobiking.nl · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about 12GO Biking
What people ask Google about 12GO Biking.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is 12GO Biking legit?
According to Gravity by Benchr, 12GO Biking is a brand based in Netherlands: its website has existed since October 2010, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 122 people on LinkedIn, it has 8,397 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
12GO Biking reviews
Customers rate 12GO Biking 4.6 out of 5 on Trustpilot over 23,864 reviews, 1,277 of them in the last twelve months: 77% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, 12GO Biking scores 4.7 over 17 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is 12GO Biking?
12GO Biking is a Dutch bicycle store with a workshop and webshop that sells bicycles and offers services. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Is there a 12GO Biking discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: 12GO Biking advertises on Facebook and Instagram and on Google, where its offers often run. Check 12gobiking.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy 12GO Biking?
12GO Biking sells on its own website, 12gobiking.nl, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind 12GO Biking?
Gravity by Benchr records a company based in Netherlands, founded in 2002 according to LinkedIn, on a domain registered in 2010, with 122 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is 12GO Biking doing well?
Not at the moment. Gravity by Benchr estimates about 863,600 visits to 12gobiking.nl in September 2026, down 25% in a month and down 16% over three months. 12GO Biking ranks #2 of 928 Outdoor Recreation brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does 12GO Biking use?
Gravity by Benchr identifies 12gobiking.nl as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is 12GO Biking's ad budget?
Gravity by Benchr does not publish a spend figure for 12GO Biking on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Netherlands?
Among Outdoor Recreation brands in Netherlands in the Gravity by Benchr index, 12GO Biking ranks #2 of 928 by estimated traffic. Its closest competitors on the same market are Cycle King Store, greggscycles.com, activcycles.co.uk, Bike-Mailorder, Bicycle Warehouse. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with 12GO Biking.