Our data
Everything Gravity knows about an e-commerce brand.
Gravity by Benchr shows, for each of the more than 4 million e-commerce brands it indexes, every data point on the brand page: what it is, where it comes from, and whether it is collected, declared, estimated or computed. The “looks like” column shows the format of a value, not a specific brand.
Gravity by Benchr describes e-commerce companies and brands. Where a public profile belongs to a person, Gravity shows only public professional metrics — see sources, rights & privacy.
01 · Our data
Identity & company
Gravity by Benchr describes each of the more than 4 million e-commerce brands it indexes from the brand’s own website, its company statements and the company registers it covers: name, domain, category, location, founding year, headcount, e-commerce platform, store and social accounts.
Sources: brand website, company statements, company registers
| Data point | What it is | Source | Type | Looks like |
|---|---|---|---|---|
| Brand name, logo | The brand as it presents itself. | Brand website | Collected | name · logo |
| Domain | Primary web domain; country sites and sub-domains grouped under one brand. | Brand website | Collected | brand.com |
| Description | What the brand sells, as the brand states it. | Brand website | Declared | “Natural skincare for face and body.” |
| Category | Gravity’s taxonomy, used for category ranks and peer groups. | Gravity | Computed | Beauty & Personal Care |
| Country, city | Where the brand is based. City and country only, never a street address. | Website, registers | Declared | France · Paris |
| Founded | Founding year, as stated by the company. | Company statement | Declared | 2018 |
| Headcount | The size range the company declares, and the number of people publicly listing it as their employer. | Company statement | Declared Collected | 51–200 · 180 |
| Platform and tech | E-commerce platform and tools detected on the site. | Site detection | Computed | Shopify |
| Store currency and market | Currency and market the store is configured for. | Public store | Collected | EUR · France |
| Collections, products online | Number of collections and published products. | Public catalogue | Collected | 48 · 96 |
| Social accounts | Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest and X accounts the brand links from its own site. | Brand website | Declared | @brand + 3 |
| Peers | Brands in the same category and country, ranked. | Gravity | Computed | 20 peers |
| Legal entity | The registered company behind the brand, where a register is covered. | Company registers | Collected | SAS · Paris |
| Funding | Rounds, amounts and investors, from registers and public announcements. | Registers, announcements | Collected | Series A · 2023 |
02 · Our data
Web traffic
Gravity by Benchr estimates the web traffic of every e-commerce brand it indexes with the Gravity traffic model: estimated monthly visits with their month, a monthly history, ranks, traffic sources and audience by country. These are estimated visits, not the brand’s own analytics.
Source: Gravity traffic model — estimated visits, not the brand’s analytics
| Data point | What it is | Source | Type | Looks like |
|---|---|---|---|---|
| Monthly visits | Estimated visits in the latest month, with the month shown. | Gravity model | Estimated | 240K · Aug 2026 |
| Traffic history | Monthly series, with the peak and its date. | Gravity model | Estimated | 24 months |
| Momentum | Change in estimated visits over three months. | Gravity | Computed | +18.4% |
| Country rank | Position among sites of the brand’s country. | Gravity | Computed | #6,400 · France |
| Category rank | Position within the brand’s category. | Gravity | Computed | #52 |
| Traffic sources | Estimated share by channel: organic search, direct, paid search, display, paid social, organic social, email, referrals, affiliate, generative AI. | Gravity model | Estimated | organic 43% · direct 23% |
| Audience by country | Estimated share of visitors by country, top five. | Gravity model | Estimated | FR 81% · BE 4% |
| Visits per employee | Monthly visits divided by declared headcount. | Gravity | Computed | 1.3K |
03 · Our data
Gravity by Benchr reads the public Instagram profile of each e-commerce brand it indexes: followers and their history, engagement rate, posts, the public posts of other accounts that tag the brand, and the earned media value of those mentions over 12 months.
Source: the brand’s public profile
| Data point | What it is | Source | Type | Looks like |
|---|---|---|---|---|
| Handle, account type | The brand’s account, and whether it is a business account. | Public profile | Collected | @brand · business |
| Followers | Follower count at collection, and where it sits among the profiles Gravity has measured. | Public profile | Collected Computed | 300K · Top 5% |
| Follower history | Monthly series and growth. | Public profile | Collected | 12 months |
| Engagement rate | Average interactions per post, as a share of followers. | Gravity | Computed | 0.5% |
| Posts, following | Volume published and accounts followed. | Public profile | Collected | 2,100 · 1 |
| Average likes per post | Mean likes on recent posts. | Gravity | Computed | 170 |
| Mentions by others | Public posts by other accounts tagging the brand: count, likes, comments and views, aggregated. | Public posts | Collected | 90 posts · 110K views |
| Earned media value | Estimated value of those mentions over 12 months, in USD. | Gravity model | Estimated | $8K |
| Bio, shop | Profile description, and whether a shop is attached. | Public profile | Declared | bio · shop ✓ |
| Account opened | Month the account was created. | Public profile | Collected | Aug 2018 |
04 · Our data
TikTok
Gravity by Benchr reads the public TikTok profile of each e-commerce brand it indexes: followers and their history, engagement rate, videos, likes, bio and TikTok Shop presence.
Source: the brand’s public profile
| Data point | What it is | Source | Type | Looks like |
|---|---|---|---|---|
| Handle, category | The brand’s account and TikTok’s business category. | Public profile | Collected | @brand · Shopping & Retail |
| Followers, history | Follower count and monthly series. | Public profile | Collected | 900K |
| Engagement rate | Interactions per video, as a share of followers. | Gravity | Computed | 2.7% |
| Videos, following | Volume published and accounts followed. | Public profile | Collected | 340 · 70 |
| Average and total likes | Mean likes per video, and lifetime likes. | Public profile · Gravity | Collected Computed | 24K · 8.2M |
| Bio, TikTok Shop | Profile description and shop presence. | Public profile | Declared | bio · shop ✓ |
In Gravity by Benchr, an e-commerce brand without a collected TikTok profile shows “not collected” — never zero.
05 · Our data
Gravity by Benchr reads the public LinkedIn company page of each e-commerce brand it indexes: followers, the number of members listing the company as their employer, industry, headquarters, website and page activity — the metrics, never the people.
Source: the brand’s public company page
| Data point | What it is | Source | Type | Looks like |
|---|---|---|---|---|
| Page, followers | The company page and its follower count. | Company page | Collected | 120K |
| Employees listed | Number of members publicly listing the company as their employer, and the declared size range. Never the people. | Company page | Collected Declared | 180 · 51–200 |
| Industry, founded | Declared industry and founding year. | Company page | Declared | Personal care · 2018 |
| Headquarters, locations | City and country of the head office, and the number of other offices. | Company page | Declared | Paris · 1 location |
| Website | Website on the page, checked against the brand’s domain. | Company page | Declared | brand.com ✓ |
| Specialties, about | Declared specialties and the company’s own description. | Company page | Declared | 7 specialties |
| Page activity | Posting cadence and engagement on recent posts — the metrics, not the posts. | Company page · Gravity | Computed | 8 posts / month · 120 reactions avg |
06 · Our data
Meta ads
Gravity by Benchr tracks the Meta ads of each e-commerce brand it indexes from the Meta Ad Library, including the EU transparency data Meta publishes under the Digital Services Act: active ads, creatives, launch cadence, formats, platforms, landing pages, EU reach and branded-content partnerships.
Source: Meta Ad Library, including the EU transparency data Meta publishes under the Digital Services Act
| Data point | What it is | Source | Type | Looks like |
|---|---|---|---|---|
| Advertiser page | The Facebook page running the ads, with its Ad Library link. | Ad Library | Collected | page · link |
| Active ads | Ads running at collection, and the total ever tracked. | Ad Library | Collected | 460 active · 7,000 tracked |
| Creatives, versions | Distinct creatives and their variants. | Ad Library · Gravity | Computed | 400 · 440 |
| Launch cadence | Creatives launched in the last 7 and 30 days, and a daily series. | Gravity | Computed | 130 / 7d · 350 / 30d |
| Formats | Dynamic (DCO), video, image, carousel, catalogue. | Ad Library | Collected | DCO 62% · video 19% |
| Platforms | Share of creatives on Instagram, Facebook, Threads, Messenger and WhatsApp. | Ad Library | Collected | IG 100% · FB 96% |
| Call-to-action buttons | Share of creatives by button: Shop now, Learn more… | Ad Library | Collected | Shop now 95% |
| Time on air | How long creatives have been live, by bucket. | Gravity | Computed | 31+ days: 11% |
| Longest running | The creatives the brand keeps paying for, with days live and format. | Gravity | Computed | 106 days · video |
| Landing pages | Pages the ads send to, tracking parameters removed, with creatives per page. | Ad Library | Collected | 57 pages · 4 domains |
| EU reach | Accounts reached in the EU, as published by Meta. | EU transparency data | Collected | 8.7M · 300 ads |
| Reach by country, age and gender | Aggregate reach per EU country, and by age band and gender, as published by Meta. Aggregates only. | EU transparency data | Collected | FR 93% · 25–34 women largest |
| Largest reach ads | Top ads by reach, with the targeting the advertiser declared. | EU transparency data | Collected | 360K reach |
| Branded-content partnerships | Partnerships declared in the Ad Library: number of ads, start date, reach, landing page. | Ad Library | Collected | 35 ads · 21 partners |
| Ad gallery | Every creative with format, title, landing URL, launch date, days active and status. Creatives are shown to identify the ad and link to the Ad Library. | Ad Library | Collected | 440 creatives |
| Google and TikTok ads presence | Whether the brand currently advertises on Google and TikTok. | Ad transparency centres | Collected | — |
Meta publishes reach, not spend: Gravity by Benchr shows reach as published and never presents a spend figure as a fact.
07 · Our data
Products
Gravity by Benchr collects the public product catalogue of each e-commerce brand it indexes, with the reviews the store displays: products, prices converted to your currency, ratings, stock, categories and best-seller ranks.
Source: the store’s public catalogue and the reviews the store displays
| Data point | What it is | Source | Type | Looks like |
|---|---|---|---|---|
| Products in catalogue | Count of products collected from the public catalogue. | Public catalogue | Collected | 96 |
| Median price, price range | Median, and the range covering half the catalogue, converted to your currency. | Public catalogue · Gravity | Computed | $33 · $16–$39 |
| Rated share, average rating | Share of products with reviews and their mean rating, as displayed on the store. | Store reviews | Collected Computed | 99% · 4.5 ★ |
| In stock | Share of products available. | Public catalogue | Collected | 91% |
| Top categories | Share of the catalogue by Shopify’s Standard Product Taxonomy. | Public catalogue · Gravity | Computed | Skincare 57% · Deodorants 35% |
| Per product | Name, variant, taxonomy, price (store and your currency), rating and review count, stock, best-seller rank. Product images identify the product and link to the store. | Public catalogue | Collected | €12 · 4.7 (4.7K) · #1 |
| Filters and sorting | Category, rating, stock, best sellers, top rated, price, newest, search. | Gravity | — | — |
08 · Our data
Creators
Gravity by Benchr lists the public accounts that tag each e-commerce brand it indexes, matched to public creator profiles: followers, engagement, main topic and audience country — public professional metrics only.
Source: public posts tagging the brand, matched to public creator profiles
| Data point | What it is | Source | Type | Looks like |
|---|---|---|---|---|
| Accounts tagging the brand | Public accounts that tagged the brand, and the number of tags. | Public posts | Collected | 77 accounts · 80 tags |
| Per creator | Handle, followers, engagement, main topic, audience country. Public professional metrics only. | Public profile · Gravity | Collected Computed | 28K · 19.6% · Travel |
| Creator search | Creators searchable by followers, engagement, topic, country and account type. | Gravity | Computed | filters |
Creators are people: Gravity by Benchr shows what they publish professionally, and removes a creator profile on request.
09 · Our data
Timeline & registers
Gravity by Benchr dates each e-commerce brand it indexes from the domain registry, its public profiles, its company statements and the company registers: domain registration, Instagram account creation, founding year, and the span between them.
Sources: domain registry, public profiles, company statements, company registers
| Data point | What it is | Source | Type | Looks like |
|---|---|---|---|---|
| Domain registered | Registration date of the primary domain. Registrant details are never collected. | Domain registry | Collected | Dec 2013 |
| Instagram opened | Month the account was created. | Public profile | Collected | Aug 2018 |
| Founded | Year stated by the company. | Company statement | Declared | 2018 |
| Brand timeline | The dated milestones above on one line, with the span between first and last. | Gravity | Computed | 5.5 years |
| Press and events Coming | Funding rounds, launches, store openings and new markets from press coverage — dated facts with a link to the article, never the article. | Press, registers | Collected | — |
10 · Our data
Computed signals
Gravity by Benchr computes signals for each e-commerce brand it indexes from the collected, declared and estimated data on this page: momentum, percentiles, earned media value and customer rating, with more signals on the way.
Source: Gravity by Benchr, computed from the collected, declared and estimated data shown on this page · definitions in the Gravity lexicon
| Data point | What it is | Source | Type | Looks like |
|---|---|---|---|---|
| Momentum | Three-month change in estimated visits. | Gravity | Computed | +18.4% |
| Percentiles | Where a profile sits among the profiles Gravity has measured. | Gravity | Computed | Top 5% |
| Earned media value | USD value of creator mentions over 12 months. | Gravity model | Estimated | $8K |
| Customer rating | Trustpilot score and review count, as displayed on Trustpilot. | Trustpilot (public) | Collected | 4.6 / 5 · 3,100 reviews |
| Open roles | Jobs published on the company’s careers page. | Careers page | Collected | — |
| Searches per month Coming | Branded search volume. | Search data | Estimated | — |
| Estimated revenue Coming | A range triangulated from traffic, catalogue and headcount, with a confidence level; the register’s figure where the register publishes one. | Gravity model · registers | Estimated Collected | range + confidence |
How to read our data
Five rules Gravity by Benchr holds itself to.
- Four kinds of data, always labelled. In Gravity by Benchr, collected data is shown as the source published it, declared data is what the company says about itself, estimated data comes from a Gravity model, and computed data is derived by Gravity from the other three. Estimates and computed values are indicators for e-commerce brands, not audited numbers.
- “Not collected” is not “zero”. When Gravity by Benchr has not collected a profile — a TikTok account, for example — the brand page says “not collected”; it never shows zero for a brand that may well be there.
- Every value carries its collection date. Follower and headcount figures in Gravity by Benchr age: after a few weeks they give an order of magnitude for the brand, not an exact value.
- Percentiles compare against the profiles Gravity has measured, not the whole index. In Gravity by Benchr, “Top 5%” means top 5% of the profiles Gravity has measured.
- Every value is traceable, and every page can be corrected. Gravity by Benchr shows where each value comes from and when it was collected, and any e-commerce brand can ask for a value on its page to be corrected.
Sources, rights & privacy
What Gravity by Benchr collects, and what it doesn’t.
Public sources
Gravity by Benchr collects information that is publicly accessible about e-commerce brands: brand websites and public store catalogues, public social profiles, the transparency data platforms publish under EU law, company registers and domain registries.
About companies, not people
Gravity by Benchr describes e-commerce brands. Where a public profile belongs to a person — a creator, a founder — Gravity shows public professional metrics, never collects special-category data (health, beliefs, orientation, ethnicity), and removes the profile on request.
Your page, your correction
Any e-commerce brand can claim its Gravity by Benchr page, ask for a value to be corrected or ask for the page to be removed. Every request is read by a person and answered within 30 days. Claim or correct a page →
Estimates stay estimates
In Gravity by Benchr, modelled values about e-commerce brands — traffic, earned media value, and revenue when it comes — are labelled as estimates and never presented as facts about the brand.
Content stays with its owner
Brand names, logos, ad creatives and product images belong to their owners. Gravity by Benchr shows them to identify the brand and links to the source. Gravity is independent and not affiliated with any brand or platform it describes.
Using the data
The Gravity by Benchr index of e-commerce brands is a protected database. You can use it and export it for your own analyses; automated extraction, resale or redistribution isn’t allowed. Legal basis and retention are in the privacy policy.
See all of it on any e-commerce brand.
Open any online store with the free Gravity by Benchr Chrome extension to see this data on its brand, or create a free Gravity account to search more than 4 million e-commerce brands. Need a field Gravity doesn’t have yet? Write to admin@benchr.co.