Brand page · Shoes · United Kingdom
Achilles Heel: 73.6K visits a month, 2 active Meta ads, Gravity score 611.
Achilles Heel — Achilles Heel is a running store that sells running shoes, spikes, clothing and accessories from brands including Nike, adidas, ASICS, Brooks, Hoka, Saucony, Satisfy, Bandit, Maurten and On. They have a physical store in Glasgow and offer online shopping with free UK delivery and returns. In September 2026 achillesheel.co.uk drew an estimated 73.6K visits, down 10% on the month before. It ranks #134 of 2,017 Shoes brands in United Kingdom and holds a 4.5 Trustpilot rating over 1,871 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 156 peers: Shoes brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Achilles Heel is a running store that sells running shoes, spikes, clothing and accessories from brands including Nike, adidas, ASICS, Brooks, Hoka, Saucony, Satisfy, Bandit, Maurten and On. They have a physical store in Glasgow and offer online shopping with free UK delivery and returns.
01 · Traffic
How much traffic Achilles Heel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Achilles Heel drew an estimated 73.6K visits in September 2026, down 10% on the month before and down 4% over three months.
- Worldwide#122,102of 4.5M sites · Top 5%
- In United Kingdom#6,367of 192K sites · Top 5%
- Shoes, worldwide#2,598of 46,962 brands · Top 10%
- Shoes, United Kingdom#134of 2,017 brands · Top 10%
73.6K
estimated visits in September
1 mo ▼ −9.7%4 mo ▼ −4.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Achilles Heel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Achilles Heel holds 4.5 out of 5 on Trustpilot over 1,871 reviews, 5 of them in the last twelve months: 94% of customers give five stars and 1% one star. That volume places Achilles Heel in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Fitness and Nutrition Service Shoe Store Activewear Store Fitness Equipment Store Running Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Achilles Heel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Achilles Heel sells on Shopify, 92% of its catalogue in stock. The best seller is Online Gift Voucher, at £5.00–£300.00, followed by Gift Voucher and Gel 100 - Single Gel 40g.
#1Online Gift VoucherAchilles Heel£5.00–£300.00In stock
#2Gift VoucherAchilles Heel£5.00–£350.00In stock
#3Gel 100 - Single Gel 40gAchilles Heel£2.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Achilles Heel in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 4% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$191.92
- Currency
- GBP
04 · Ads
What Achilles Heel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Achilles Heel runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Up to 50% Off. Shop Now.Achilles Heel23 Sept 2026video
Up to 50% Off. Shop Now.Achilles Heel26 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Achilles Heel Ltdverified
Video ad19 Oct 2026Achilles Heel Ltdverified
Text ad19 Oct 2026Achilles Heel Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Achilles Heel.
The creators who tag @achillesheelltd on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @achillesheelltd on Instagram, led by Unsanctioned Athletics (14.3K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UUnsanctioned Athletics@unsanctioned.athletics · 🇬🇧 GB | Fitness sport bodybuilding Creator | 14.3K | 1.1% | 3 | Tagged @achillesheelltd |
06 · Competitors according to Gravity
Who Achilles Heel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Achilles Heel among Shoes brands in United Kingdom. The closest is Runlimited, then Interval, WIT Training, RunActive, Running Shop, Out & Back.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Runlimitedrunlimited.co | |||||||
| Intervalintervalrunning.co.uk | |||||||
| WIT Trainingwit-training.com | |||||||
| RunActiverunactive.co.uk | |||||||
| Running Shoprunningdirect.co.uk | |||||||
| Out & Backoutandbackstore.com |
07 · Company
The company behind Achilles Heel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Achilles Heel is a company based in Glasgow, United Kingdom, founded in 2000 according to LinkedIn, on a domain registered in September 2003. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Glasgow
- Founded
- 2000, per LinkedIn
- Domain registered
- 30 Sept 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- achillesheel.co.uk · Shopify · GBP
- Catalogue
- 616 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Achilles Heel
What people ask Google about Achilles Heel.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Achilles Heel a legit company?
According to Gravity by Benchr, Achilles Heel is a brand based in Glasgow, United Kingdom: its website has existed since September 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 9,841 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Achilles Heel reviews
Customers rate Achilles Heel 4.5 out of 5 on Trustpilot over 1,871 reviews, 5 of them in the last twelve months: 94% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Achilles Heel known for?
Achilles Heel is a running store that sells running shoes, spikes, clothing and accessories from brands including Nike, adidas, ASICS, Brooks, Hoka, Saucony, Satisfy, Bandit, Maurten and On. They have a physical store in Glasgow and offer online shopping with free UK delivery and returns. Gravity by Benchr classifies it under Shoes, with Athletic Shoes making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Achilles Heel expensive?
Achilles Heel's best seller, Online Gift Voucher, sells from £5.00 to £300.00 on achillesheel.co.uk. 92% of the catalogue is in stock. Gravity does not track prices daily: check achillesheel.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Achilles Heel promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Achilles Heel advertises on Facebook and Instagram and on Google, where its offers often run. Check achillesheel.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Achilles Heel?
Achilles Heel sells on its own website, achillesheel.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Achilles Heel?
Gravity by Benchr records a company based in Glasgow, United Kingdom, founded in 2000 according to LinkedIn, on a domain registered in 2003, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Achilles Heel doing well?
Not at the moment. Gravity by Benchr estimates about 73,600 visits to achillesheel.co.uk in September 2026, down 10% in a month and down 4% over three months. Achilles Heel ranks #134 of 2,017 Shoes brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Achilles Heel use?
Gravity by Benchr identifies achillesheel.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Achilles Heel's ad budget?
Gravity by Benchr does not publish a spend figure for Achilles Heel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United Kingdom?
Among Shoes brands in United Kingdom in the Gravity by Benchr index, Achilles Heel ranks #134 of 2,017 by estimated traffic. Its closest competitors on the same market are Runlimited, Interval, WIT Training, RunActive, Running Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Achilles Heel.