Brand page · Outdoor Recreation · Sweden
Addnature: 119K visits a month, 50 active Meta ads.
Addnature — Addnature is an outdoor adventure equipment retailer specializing in climbing, running, hiking, and skiing gear from leading brands. In September 2026 addnature.com drew an estimated 119K visits, up 11% on the month before. It ranks #9 of 462 Outdoor Recreation brands in Sweden and holds a 4.4 Trustpilot rating over 2,016 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Addnature is an outdoor adventure equipment retailer specializing in climbing, running, hiking, and skiing gear from leading brands.
01 · Traffic
How much traffic Addnature gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Addnature drew an estimated 119K visits in September 2026, up 11% on the month before and up 0% over three months.
- Worldwide#80,931of 4.5M sites · Top 5%
- In Sweden#629of 27.3K sites · Top 5%
- Outdoor Recreation, worldwide#1,351of 101,136 brands · Top 5%
- Outdoor Recreation, Sweden#9of 462 brands · Top 5%
119K
estimated visits in September
1 mo ▲ +10.8%4 mo ▲ +0.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Addnature.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Addnature holds 4.4 out of 5 on Trustpilot over 2,016 reviews, 437 of them in the last twelve months: 69% of customers give five stars and 15% one star. That volume places Addnature in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Camping Store Outdoor Sports Store Winter sport Store Adventure Sports Running Store Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Addnature sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Addnature's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Addnature in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Addnature is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Addnature runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since March 2024 (image, text, video).
två för 25%Addnature7 Oct 2026image
Houdini hos AddnatureAddnature1 Oct 2026image
Klar for nytt gear? Kjøp 2 produkter og få 25 % rabatt. *Gjelder ikke på ekskluderte varer.Addnature29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Vartex ABverified
Text ad20 Oct 2026Vartex ABverified
Text ad20 Oct 2026Vartex ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Addnature.
The creators who tag @addnature on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @addnature on Instagram, led by S.M.C 🇸🇪 (47.5K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SS.M.C 🇸🇪@swedish_mining_crew · 🇸🇪 SE | Travel tourism exploration Creator | 47.5K | 0.3% | 7 | Tagged @addnature |
06 · Competitors according to Gravity
Who Addnature competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Addnature among Outdoor Recreation brands in Sweden. The closest is SportFits.eu, then outnorth.se, SportOkay.com, Hardloop, mountainexperience.it, Bergzeit.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SportFits.eusportfits.eu | |||||||
| outnorth.seoutnorth.se | |||||||
| SportOkay.comsportokay.com | |||||||
| Hardloophardloop.ch | |||||||
| mountainexperience.itmountainexperience.it | |||||||
| Bergzeitbergzeit.ch |
07 · Company
The company behind Addnature.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Addnature is a company based in Sweden, founded in 2000 according to LinkedIn, on a domain registered in March 2000. It employs about 23 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2000, per LinkedIn
- Domain registered
- 16 Mar 2000
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- addnature.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Addnature
What people ask Google about Addnature.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Addnature legit?
According to Gravity by Benchr, Addnature is a brand based in Sweden: its website has existed since March 2000, its Trustpilot profile is claimed by the brand, it employs 23 people on LinkedIn, it has 14,868 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Addnature reviews: is it worth it?
Customers rate Addnature 4.4 out of 5 on Trustpilot over 2,016 reviews, 437 of them in the last twelve months: 69% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Addnature known for?
Addnature is an outdoor adventure equipment retailer specializing in climbing, running, hiking, and skiing gear from leading brands. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Does Addnature have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Addnature advertises on Facebook and Instagram and on Google, where its offers often run. Check addnature.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Addnature?
Gravity by Benchr records a company based in Sweden, founded in 2000 according to LinkedIn, on a domain registered in 2000, with 23 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Addnature doing well?
Yes. Gravity by Benchr estimates about 119,100 visits to addnature.com in September 2026, up 11% in a month and up 0% over three months. Addnature ranks #9 of 462 Outdoor Recreation brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Addnature's ad budget?
Gravity by Benchr does not publish a spend figure for Addnature on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Sweden?
Among Outdoor Recreation brands in Sweden in the Gravity by Benchr index, Addnature ranks #9 of 462 by estimated traffic. Its closest competitors on the same market are SportFits.eu, outnorth.se, SportOkay.com, Hardloop, mountainexperience.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Addnature.