Brand page · Clothing · Australia
Adrift: 76K visits a month, 95 active Meta ads, Gravity score 551.
Adrift — Adrift Clothing is a Brisbane-based inclusive label that designs and sells women's fashion including dresses, tops, bottoms, outerwear, and accessories. The brand offers clothing in sizes 8-22 and focuses on unique prints, quality, and timeless shapes. In September 2026 adrift.com.au drew an estimated 76K visits, up 41% on the month before. It ranks #432 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Adrift Clothing is a Brisbane-based inclusive label that designs and sells women's fashion including dresses, tops, bottoms, outerwear, and accessories. The brand offers clothing in sizes 8-22 and focuses on unique prints, quality, and timeless shapes.
01 · Traffic
How much traffic Adrift gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Adrift drew an estimated 76K visits in September 2026, up 41% on the month before and up 33% over three months.
- Worldwide#118,739of 4.5M sites · Top 5%
- In Australia#2,734of 105K sites · Top 5%
- Clothing, worldwide#11,455of 459,295 brands · Top 5%
- Clothing, Australia#432of 12,275 brands · Top 5%
76K
estimated visits in September
1 mo ▲ +40.8%4 mo ▲ +32.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Adrift.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Adrift holds 3.3 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 75% of customers give five stars and 0% one star.
Clothing Store Plus Size Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Adrift sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Adrift sells on Shopify, 81% of its catalogue in stock. The best seller is Adrift Cotton Slip in Ecru, at A$39.00, followed by Adrift Cotton Slip in Black and Swing Tee in White.
#2Adrift Cotton Slip in EcruAdriftA$39.00In stock
#3Adrift Cotton Slip in BlackAdriftA$39.00In stock
Swing Tee in WhiteAdriftA$49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Adrift in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 66% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$138.78
- Currency
- AUD
04 · Ads
What Adrift is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Adrift runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since July 2025 (image, text, video).
One Dress, Two Necklinesadrift7 Oct 2026video
A Cool Dress for Every Ageadrift7 Oct 2026image
Meet the Updated Margotadrift7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026THE TRUSTEE FOR GRACEVILLE RETAIL TRUSTverified
Text ad20 Oct 2026THE TRUSTEE FOR GRACEVILLE RETAIL TRUSTverified
Image ad20 Oct 2026THE TRUSTEE FOR GRACEVILLE RETAIL TRUSTverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Adrift.
The creators who tag @adriftclothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @adriftclothing on Instagram, led by Alisha (87.8K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlisha@ajsecic · 🇦🇺 AU | Fashion style luxury Creator | 87.8K | 0.2% | 3 | Tagged @adriftclothing |
06 · Competitors according to Gravity
Who Adrift competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Adrift among Clothing brands in Australia. The closest is Little Party Dress, then Twosisters The Label, Love Daphne, ids, BODYCON COLLECTION, Selfie Leslie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Little Party Dresslittlepartydress.com.au | |||||||
| Twosisters The Labeltwosistersthelabel.com | |||||||
| Love Daphnelovedaphne.com.au | |||||||
| idsidsfashion.com.au | |||||||
| BODYCON COLLECTIONbodyconcollection.com | |||||||
| Selfie Leslieselfieleslie.com.au |
07 · Company
The company behind Adrift.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Adrift is a company based in Woolloongabba, Australia, founded in 2012 according to LinkedIn. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Woolloongabba
- Founded
- 2012, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- adrift.com.au · Shopify · AUD
- Catalogue
- 740 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Adrift
What people ask Google about Adrift.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Adrift legit or a scam?
According to Gravity by Benchr, Adrift is a brand based in Woolloongabba, Australia: it sells on a Shopify store, it employs 11 people on LinkedIn, it has 79,601 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Adrift sell?
Adrift Clothing is a Brisbane-based inclusive label that designs and sells women's fashion including dresses, tops, bottoms, outerwear, and accessories. The brand offers clothing in sizes 8-22 and focuses on unique prints, quality, and timeless shapes. Gravity by Benchr classifies it under Clothing, with Dresses making up 77% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Adrift expensive?
Adrift's best seller, Adrift Cotton Slip in Ecru, sells A$39.00 on adrift.com.au. 81% of the catalogue is in stock. Gravity does not track prices daily: check adrift.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Adrift promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Adrift advertises on Facebook and Instagram and on Google, where its offers often run. Check adrift.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Adrift?
Adrift sells on its own website, adrift.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Adrift?
Gravity by Benchr records a company based in Woolloongabba, Australia, founded in 2012 according to LinkedIn, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Adrift doing well?
Yes. Gravity by Benchr estimates about 76,000 visits to adrift.com.au in September 2026, up 41% in a month and up 33% over three months. Adrift ranks #432 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Adrift use?
Gravity by Benchr identifies adrift.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Adrift spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Adrift on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Adrift ranks #432 of 12,275 by estimated traffic. Its closest competitors on the same market are Little Party Dress, Twosisters The Label, Love Daphne, ids, BODYCON COLLECTION. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Adrift.