Brand page · Decor · United States

Afloral Top 1% worldwide Top 5% in United States Top 1% in Decor Top 1% in Decor in United States
afloral.com·🇺🇸 Randolph, United States· Shopify·Since 1997

Afloral: 300K visits a month, 36 active Meta ads, Gravity score 635.

Afloral — Afloral is a premium direct-to-consumer online retailer of permanent botanicals, offering life-like artificial flowers, dried and preserved botanicals, and handcrafted vases. In September 2026 afloral.com drew an estimated 300K visits, up 61% on the month before. It ranks #92 of 42,373 Decor brands in United States and holds a 3.8 Trustpilot rating over 3,959 reviews.

afloral.com@afloral 207KFacebookLinkedIn 449Trustpilot 3.8Meta Ad Library 36

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
300K
+61% vs. August 2026
Instagram followers
207K
7,515 posts · @afloral
Trustpilot
3.8
3,959 reviews · 7 in 12 months
Meta ads
36
active · on Google since 2023
Products
96%
in stock · 81 collections
Rank in United States
#92
of 42,373 in Decor
LinkedIn
449
followers · 5 employees
Earned media value
€82.0k
per month, Instagram

Gravity score

635/ 1000 · 10 of 10 indicators rated
Brand Power745
Momentum645
Performance515

Percentiles within 294 peers: Decor brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Afloral is a premium direct-to-consumer online retailer of permanent botanicals, offering life-like artificial flowers, dried and preserved botanicals, and handcrafted vases.

01 · Traffic

How much traffic Afloral gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Afloral drew an estimated 300K visits in September 2026, up 61% on the month before and up 102% over three months.

  • Worldwide#37,588of 4.5M sites · Top 1%
  • In United States#12,241of 1.2M sites · Top 5%
  • Decor, worldwide#552of 185,686 brands · Top 1%
  • Decor, United States#92of 42,373 brands · Top 1%
Monthly visitssource Sept 2026

300K

estimated visits in September

1 mo ▲ +61.2%4 mo ▲ +101.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Afloral.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Afloral holds 3.8 out of 5 on Trustpilot over 3,959 reviews, 7 of them in the last twelve months: 81% of customers give five stars and 5% one star. That volume places Afloral in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.

Trustpilotclaimed page · read 20 Oct 2026
3.8TrustScore · 3,959 reviews · 7 in 12 months
Top 5% review volumeTop 50% rating quality
5 ★81%
4 ★6%
3 ★5%
2 ★3%
1 ★5%

Flower Market Furniture Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Afloral sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Afloral sells on Shopify, 96% of its catalogue in stock. The best seller is SAVE - Afloral™ Real Touch Norfolk Pine Garland - 60", at US$42.00, followed by Afloral™ Real Touch Norfolk Pine Garland - 180" Long and Plum Fake Cimicifuga Ramosa Leaves - 31".

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Artificial Flora63%
Wreaths & Garlands11%
Seasonal & Holiday Decorations3%
Dried Flowers3%

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor96%
Plants2%
Lawn & Garden1%
Hobbies & Creative Arts1%
Kitchen & Dining0%

The dominant category places Afloral in its comparison group.

Prices and ratingsstore data
Average rating
4.71 / 5
Rated products
46% of the catalogue
In stock
96%
Upper price quartile
US$68.00
Currency
USD

05 · Influencers

Who talks about Afloral.

The creators who tag @afloral on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @afloral on Instagram, led by Raissa Brooks | Design & Lifestyle (20.6K followers, 1.0% engagement).

Influencersaccounts tagging @afloral · Instagram
AccountProfileFollowersEngagementTagsRelationship
RRaissa Brooks | Design & Lifestyle@thebrooksnest · 🇺🇸 USDecoration garden diy Creator20.6K1.0%16Tagged @afloral
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Afloral competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Afloral among Decor brands in United States. The closest is Nearly Natural, then leafplants.co.uk, House by JSD, Terrain, We R Christmas, balsamhill.com.

CompetitorsDecor · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Nearly Naturalnearlynatural.com
leafplants.co.ukleafplants.co.uk
House by JSDhousebyjsdonline.com
Terrainshopterrain.com
We R Christmaswerchristmas.co.uk
balsamhill.combalsamhill.com
Competitors Gravity finds for Afloral. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Afloral with Nearly Natural

07 · Company

The company behind Afloral.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Afloral is a company based in Randolph, United States, on a domain registered in July 1997. It employs about 5 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Randolph
Founded
Data not available
Domain registered
24 Jul 1997
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
5 on LinkedIn · 11-50
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
afloral.com · Shopify · USD
Catalogue
81 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Afloral

What people ask Google about Afloral.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Afloral a legit company?

According to Gravity by Benchr, Afloral is a brand based in Randolph, United States: its website has existed since July 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 207,435 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Afloral?

Customers rate Afloral 3.8 out of 5 on Trustpilot over 3,959 reviews, 7 of them in the last twelve months: 81% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Afloral sell?

Afloral is a premium direct-to-consumer online retailer of permanent botanicals, offering life-like artificial flowers, dried and preserved botanicals, and handcrafted vases. Gravity by Benchr classifies it under Decor, with Artificial Flora making up 63% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Afloral expensive?

Afloral's best seller, SAVE - Afloral™ Real Touch Norfolk Pine Garland - 60", sells US$42.00 on afloral.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check afloral.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Afloral have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Afloral advertises on Facebook and Instagram and on Google, where its offers often run. Check afloral.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Afloral?

Afloral sells on its own website, afloral.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Afloral?

Gravity by Benchr records a company based in Randolph, United States, whose domain was registered in 1997, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Afloral growing?

Yes. Gravity by Benchr estimates about 299,600 visits to afloral.com in September 2026, up 61% in a month and up 102% over three months. Afloral ranks #92 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Afloral use?

Gravity by Benchr identifies afloral.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Afloral's ad budget?

Gravity by Benchr does not publish a spend figure for Afloral on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands in United States?

Among Decor brands in United States in the Gravity by Benchr index, Afloral ranks #92 of 42,373 by estimated traffic. Its closest competitors on the same market are Nearly Natural, leafplants.co.uk, House by JSD, Terrain, We R Christmas. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Afloral.