Brand page · Food Items
ALDI: 4.9M visits a month, 64 active Meta ads.
ALDI — ALDI UK is a supermarket chain that sells quality groceries, food and drink products, and specialbuys items every week. In September 2026 aldi.co.uk drew an estimated 4.9M visits, down 9% on the month before. It ranks #5 of 5,144 Food Items brands and holds a 1.8 Trustpilot rating over 8,548 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
ALDI UK is a supermarket chain that sells quality groceries, food and drink products, and specialbuys items every week.
01 · Traffic
How much traffic ALDI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ALDI drew an estimated 4.9M visits in September 2026, down 9% on the month before and down 9% over three months.
- Worldwide#3,987of 4.5M sites · Top 1%
- In United Kingdom#134of 192K sites · Top 1%
- Food Items, worldwide#85of 260,714 brands · Top 1%
- Food Items, United Kingdom#5of 5,144 brands · Top 1%
4.9M
estimated visits in September
1 mo ▼ −9.1%4 mo ▼ −9.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ALDI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ALDI holds 1.8 out of 5 on Trustpilot over 8,548 reviews, 710 of them in the last twelve months: 16% of customers give five stars and 66% one star. That volume places ALDI in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ALDI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ALDI's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places ALDI in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What ALDI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ALDI runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2022 (image, video).
The countdown is on, Ashford!Aldi UK13 Oct 2026image
Boo! We’ve got great value for you.Aldi UK13 Oct 2026video
The countdown is on, East Retail Park!Aldi UK13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about ALDI.
The creators who tag @aldiuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @aldiuk on Instagram, led by Jo Pope (12.4K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJo Pope@jopope7 · 🇬🇧 GB | Food cooking nutrition Creator | 12.4K | 1.2% | 13 | Tagged @aldiuk |
06 · Competitors according to Gravity
Who ALDI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ALDI among Food Items brands. The closest is aldi-sued.de, then ALDI Nord, ALDI SUISSE, lidl.fr, Albert, Market-In.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| aldi-sued.dealdi-sued.de | |||||||
| ALDI Nordaldi-nord.de | |||||||
| ALDI SUISSEaldi-now.ch | |||||||
| lidl.frlidl.fr | |||||||
| Albertalbert.cz | |||||||
| Market-Inmarket-in.gr |
07 · Company
The company behind ALDI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ALDI is an e-commerce brand, on a domain registered in September 1996. It employs about 16,495 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 29 Sept 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16,495 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- aldi.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ALDI
What people ask Google about ALDI.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ALDI legit or a scam?
According to Gravity by Benchr, ALDI is a brand: its website has existed since September 1996, it employs 16,495 people on LinkedIn, it has 934,718 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ALDI reviews: is it worth it?
Customers rate ALDI 1.8 out of 5 on Trustpilot over 8,548 reviews, 710 of them in the last twelve months: 16% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ALDI known for?
ALDI UK is a supermarket chain that sells quality groceries, food and drink products, and specialbuys items every week. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a ALDI discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ALDI advertises on Facebook and Instagram and on Google, where its offers often run. Check aldi.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind ALDI?
Gravity by Benchr records a company, whose domain was registered in 1996, with 16,495 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ALDI growing?
Not at the moment. Gravity by Benchr estimates about 4,894,800 visits to aldi.co.uk in September 2026, down 9% in a month and down 9% over three months. ALDI ranks #5 of 5,144 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is ALDI's ad budget?
Gravity by Benchr does not publish a spend figure for ALDI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, ALDI ranks #5 of 5,144 by estimated traffic. Its closest competitors on the same market are aldi-sued.de, ALDI Nord, ALDI SUISSE, lidl.fr, Albert. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ALDI.