Brand page · Jewelry · United States
ALEX AND ANI: 942K visits a month, 255 active Meta ads, Gravity score 540.
ALEX AND ANI — ALEX AND ANI is a jewelry company that designs and creates charm bangles, bracelets, necklaces, earrings, and rings that adorn the body, enlighten the mind, and empower the spirit. In September 2026 alexandani.com drew an estimated 942K visits, up 5% on the month before. It ranks #33 of 33,382 Jewelry brands in United States and holds a 1.3 Trustpilot rating over 136 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ALEX AND ANI is a jewelry company that designs and creates charm bangles, bracelets, necklaces, earrings, and rings that adorn the body, enlighten the mind, and empower the spirit.
01 · Traffic
How much traffic ALEX AND ANI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ALEX AND ANI drew an estimated 942K visits in September 2026, up 5% on the month before and down 2% over three months.
- Worldwide#15,170of 4.5M sites · Top 1%
- In United States#5,005of 1.2M sites · Top 1%
- Jewelry, worldwide#183of 132,285 brands · Top 1%
- Jewelry, United States#33of 33,382 brands · Top 1%
942K
estimated visits in September
1 mo ▲ +5.3%4 mo ▼ −1.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ALEX AND ANI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ALEX AND ANI holds 1.3 out of 5 on Trustpilot over 136 reviews, 27 of them in the last twelve months: 8% of customers give five stars and 82% one star. That volume places ALEX AND ANI in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Store Costume Jewelry Shop Jewelry Designer Jewellery Manufacturer Jeweler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ALEX AND ANI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ALEX AND ANI sells on Shopify, 34% of its catalogue in stock. The best seller is Gift Box, at US$3.00, followed by Jewelry Polishing Cloth and Cross Charm Bangle.
#1Gift BoxALEX AND ANIUS$3.00In stock
#2Jewelry Polishing ClothALEX AND ANIUS$3.00In stock
#3Cross Charm BangleALEX AND ANIUS$28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ALEX AND ANI in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 78% of the catalogue
- In stock
- 34%
- Upper price quartile
- US$38.00
- Currency
- USD
04 · Ads
What ALEX AND ANI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ALEX AND ANI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2024 (image, text, video).
Hold on Tight Spider Monkey 🌲ALEX AND ANI7 Oct 2026image
Hold on Tight Spider Monkey 🌲ALEX AND ANI7 Oct 2026image
Hold on Tight Spider Monkey 🌲ALEX AND ANI7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LMGL LLCverified
Text ad20 Oct 2026LMGL LLCverified
Image ad20 Oct 2026LMGL LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ALEX AND ANI.
The creators who tag @alexandani on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who ALEX AND ANI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ALEX AND ANI among Jewelry brands in United States. The closest is Charmette, then MyItalianBracelet, es.pandora.net, Argento, Little Rooms, Grace Jewelry.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Charmettecharmett.com | |||||||
| MyItalianBraceletmyitalianbracelet.com | |||||||
| es.pandora.netes.pandora.net | |||||||
| Argentoargento.com | |||||||
| Little Roomslittlerooms.com | |||||||
| Grace Jewelrygracejewelryco.com |
07 · Company
The company behind ALEX AND ANI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ALEX AND ANI is a company based in New City, United States, on a domain registered in August 2000. It employs about 417 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New City
- Founded
- Data not available
- Domain registered
- 31 Aug 2000
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 417 on LinkedIn · 11-50
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- alexandani.com · Shopify · USD
- Catalogue
- 4,221 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ALEX AND ANI
What people ask Google about ALEX AND ANI.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ALEX AND ANI legit?
According to Gravity by Benchr, ALEX AND ANI is a brand based in New City, United States: its website has existed since August 2000, it sells on a Shopify store, it employs 417 people on LinkedIn, it has 1,020,909 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ALEX AND ANI reviews: is it worth it?
Customers rate ALEX AND ANI 1.3 out of 5 on Trustpilot over 136 reviews, 27 of them in the last twelve months: 8% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ALEX AND ANI known for?
ALEX AND ANI is a jewelry company that designs and creates charm bangles, bracelets, necklaces, earrings, and rings that adorn the body, enlighten the mind, and empower the spirit. Gravity by Benchr classifies it under Jewelry, with Bracelets making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is ALEX AND ANI expensive?
ALEX AND ANI's best seller, Gift Box, sells US$3.00 on alexandani.com. 34% of the catalogue is in stock. Gravity does not track prices daily: check alexandani.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
ALEX AND ANI promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ALEX AND ANI advertises on Facebook and Instagram and on Google, where its offers often run. Check alexandani.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ALEX AND ANI?
ALEX AND ANI sells on its own website, alexandani.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind ALEX AND ANI?
Gravity by Benchr records a company based in New City, United States, whose domain was registered in 2000, with 417 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ALEX AND ANI doing well?
Not at the moment. Gravity by Benchr estimates about 942,200 visits to alexandani.com in September 2026, up 5% in a month and down 2% over three months. ALEX AND ANI ranks #33 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ALEX AND ANI use?
Gravity by Benchr identifies alexandani.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ALEX AND ANI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ALEX AND ANI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, ALEX AND ANI ranks #33 of 33,382 by estimated traffic. Its closest competitors on the same market are Charmette, MyItalianBracelet, es.pandora.net, Argento, Little Rooms. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ALEX AND ANI.