Brand page · Kitchen & Dining
Alibaba: 110.6M visits a month, 6,329 active Meta ads.
Alibaba — Alibaba.com is a global B2B marketplace platform connecting manufacturers, suppliers, exporters, and importers worldwide, enabling small businesses to sell products to companies in other countries. In September 2026 alibaba.com drew an estimated 110.6M visits, up 18% on the month before. It ranks #1 of 25,135 Kitchen & Dining brands and holds a 3.5 Trustpilot rating over 29,934 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Alibaba.com is a global B2B marketplace platform connecting manufacturers, suppliers, exporters, and importers worldwide, enabling small businesses to sell products to companies in other countries.
01 · Traffic
How much traffic Alibaba gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Alibaba drew an estimated 110.6M visits in September 2026, up 18% on the month before and up 48% over three months.
- Worldwide#171of 4.5M sites · Top 1%
- In United States#100of 1.2M sites · Top 1%
- Kitchen & Dining, worldwide#3of 145,612 brands · Top 1%
- Kitchen & Dining, United States#1of 25,135 brands · Top 1%
110.6M
estimated visits in September
1 mo ▲ +18.1%4 mo ▲ +47.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Alibaba.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Alibaba holds 3.5 out of 5 on Trustpilot over 29,934 reviews, 2,636 of them in the last twelve months: 76% of customers give five stars and 15% one star. That volume places Alibaba in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Alibaba sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Alibaba's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Alibaba in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Alibaba is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Alibaba runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Astrid H18 CM Gold Wood Custom Logo Multifunction Heavy Duty Rotatable Space Saving Single Wardrobe Socks Hangers Rack ClipsAlibaba.com10 Oct 2026image
STOCCO Modern Square Hotel Stainless Steel Double Rod Eco-Friendly Toilet Roll Holder Wall Mounted Matte Concealed BathroomAlibaba.com10 Oct 2026image
5 Inch 125mm Green Sand Paper 8 Hole Hook and Loop Adhesive Sanding Discs Sandpaper for AutomotiveAlibaba.com10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Alibaba.com Singapore E-Commerce Private Limitedverified
Image ad21 Oct 2026Alibaba.com Hong Kong Limitedverified
Text ad21 Oct 2026MARIE LOUISE FELICITAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Alibaba.
The creators who tag @alibaba.com_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @alibaba.com_official on Instagram, led by Accio (47.8K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAccio@accio_b2b · 🇻🇪 VE | Entrepreneurship startups Creator | 47.8K | 0.3% | 14 | Tagged @alibaba.com_official |
06 · Competitors according to Gravity
Who Alibaba competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Alibaba among Kitchen & Dining brands. The closest is tradewheel.com, then Made-in-China.com, EC21, goldsupplier.com, everychina.com, tradekey.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| tradewheel.comtradewheel.com | |||||||
| Made-in-China.commade-in-china.com | |||||||
| EC21ec21.com | |||||||
| goldsupplier.comgoldsupplier.com | |||||||
| everychina.comeverychina.com | |||||||
| tradekey.comtradekey.com |
07 · Company
The company behind Alibaba.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Alibaba is an e-commerce brand, founded in 1999 according to LinkedIn, on a domain registered in April 1999. It employs about 29,377 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1999, per LinkedIn
- Domain registered
- 15 Apr 1999
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
- Data not available
- Employees
- 29,377 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- alibaba.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Alibaba
What people ask Google about Alibaba.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Alibaba legit or a scam?
According to Gravity by Benchr, Alibaba is a brand: its website has existed since April 1999, its Trustpilot profile is claimed by the brand, it employs 29,377 people on LinkedIn, it has 15,370,777 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Alibaba?
Customers rate Alibaba 3.5 out of 5 on Trustpilot over 29,934 reviews, 2,636 of them in the last twelve months: 76% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Alibaba?
Alibaba.com is a global B2B marketplace platform connecting manufacturers, suppliers, exporters, and importers worldwide, enabling small businesses to sell products to companies in other countries. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does Alibaba have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Alibaba advertises on Facebook and Instagram and on Google, where its offers often run. Check alibaba.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Alibaba?
Gravity by Benchr records a company, founded in 1999 according to LinkedIn, on a domain registered in 1999, with 29,377 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Alibaba doing well?
Yes. Gravity by Benchr estimates about 110,624,900 visits to alibaba.com in September 2026, up 18% in a month and up 48% over three months. Alibaba ranks #1 of 25,135 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Alibaba's ad budget?
Gravity by Benchr does not publish a spend figure for Alibaba on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, Alibaba ranks #1 of 25,135 by estimated traffic. Its closest competitors on the same market are tradewheel.com, Made-in-China.com, EC21, goldsupplier.com, everychina.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Alibaba.