Brand page · Shoes · United States
Allbirds: 463K visits a month, 94 active Meta ads, Gravity score 607.
Allbirds — Allbirds is a global footwear and apparel brand that creates comfortable shoes and clothing using sustainable materials like merino wool and eucalyptus. In September 2026 allbirds.com drew an estimated 463K visits, down 17% on the month before. It ranks #77 of 6,771 Shoes brands in United States and holds a 3.2 Trustpilot rating over 2,693 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 259 peers: Shoes brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Allbirds is a global footwear and apparel brand that creates comfortable shoes and clothing using sustainable materials like merino wool and eucalyptus.
01 · Traffic
How much traffic Allbirds gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Allbirds drew an estimated 463K visits in September 2026, down 17% on the month before and down 52% over three months.
- Worldwide#26,424of 4.5M sites · Top 1%
- In United States#8,622of 1.2M sites · Top 1%
- Shoes, worldwide#485of 46,962 brands · Top 5%
- Shoes, United States#77of 6,771 brands · Top 5%
463K
estimated visits in September
1 mo ▼ −17.3%4 mo ▼ −51.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Allbirds.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Allbirds holds 3.2 out of 5 on Trustpilot over 2,693 reviews, 142 of them in the last twelve months: 71% of customers give five stars and 12% one star. That volume places Allbirds in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Allbirds scores 4.0 over 65 reviews.
Shoe Store Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Allbirds sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Allbirds sells on Shopify, 55% of its catalogue in stock. The best seller is Men's Wool Runner - Natural Grey (Light Grey Sole), at US$110.00, followed by Women's Tree Breezer - Jet Black (Black Sole) and Men's Tree Runner - Mist (White Sole).
#1Men's Wool Runner - Natural Grey (Light Grey Sole)AllbirdsUS$110.00In stock
#2Women's Tree Breezer - Jet Black (Black Sole)AllbirdsUS$105.00In stock
#3Men's Tree Runner - Mist (White Sole)AllbirdsUS$100.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Allbirds in its comparison group.
- Average rating
- 4.30 / 5
- Rated products
- 94% of the catalogue
- In stock
- 55%
- Upper price quartile
- US$120.00
- Currency
- USD
04 · Ads
What Allbirds is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Allbirds runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2022 (image, text, video).
Wool, Fully WaterproofAllbirds8 Oct 2026image
Wool Runner NZ WaterproofAllbirds8 Oct 2026image
Women's Tree Lounger - Charcoal (White Sole)Allbirds8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Allbirds Incverified
Image ad21 Oct 2026Allbirds Incverified
Text ad21 Oct 2026Allbirds Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Allbirds.
The creators who tag @allbirds on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @allbirds on Instagram, led by Orthopedic Surgery PA-C (17.2K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOrthopedic Surgery PA-C@joseph_the_pa · 🇺🇸 US | Health medicine Creator | 17.2K | 0.2% | 7 | Tagged @allbirds |
06 · Competitors according to Gravity
Who Allbirds competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Allbirds among Shoes brands in United States. The closest is Converse, then skechers.fr, reebok.com.tr, Clarks, LOWBANK, Courir.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Converseconverse.pl | |||||||
| skechers.frskechers.fr | |||||||
| reebok.com.trreebok.com.tr | |||||||
| Clarksclarks.com.au | |||||||
| LOWBANKlowbank.com.br | |||||||
| Courircourir.be |
07 · Company
The company behind Allbirds.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Allbirds is a company based in Beverly Hills, United States, founded in 2016 according to LinkedIn, on a domain registered in January 2002. It employs about 383 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Beverly Hills
- Founded
- 2016, per LinkedIn
- Domain registered
- 9 Jan 2002
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 383 on LinkedIn
- Funding stage
- M and a · last deal: post ipo debt
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- allbirds.com · Shopify · USD
- Catalogue
- 1,346 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Allbirds
What people ask Google about Allbirds.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Allbirds legit or a scam?
According to Gravity by Benchr, Allbirds is a brand based in Beverly Hills, United States: its website has existed since January 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 383 people on LinkedIn, it has 512,214 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Allbirds reviews
Customers rate Allbirds 3.2 out of 5 on Trustpilot over 2,693 reviews, 142 of them in the last twelve months: 71% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Allbirds scores 4.0 over 65 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Allbirds known for?
Allbirds is a global footwear and apparel brand that creates comfortable shoes and clothing using sustainable materials like merino wool and eucalyptus. Gravity by Benchr classifies it under Shoes, with Shoes making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Allbirds expensive?
Allbirds' best seller, Men's Wool Runner - Natural Grey (Light Grey Sole), sells US$110.00 on allbirds.com. 55% of the catalogue is in stock. Gravity does not track prices daily: check allbirds.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Allbirds promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Allbirds advertises on Facebook and Instagram and on Google, where its offers often run. Check allbirds.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Allbirds?
Allbirds sells on its own website, allbirds.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Allbirds?
Gravity by Benchr records a company based in Beverly Hills, United States, founded in 2016 according to LinkedIn, on a domain registered in 2002, with 383 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Allbirds growing?
Not at the moment. Gravity by Benchr estimates about 462,500 visits to allbirds.com in September 2026, down 17% in a month and down 52% over three months. Allbirds ranks #77 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Allbirds use?
Gravity by Benchr identifies allbirds.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Allbirds' ad budget?
Gravity by Benchr does not publish a spend figure for Allbirds on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, Allbirds ranks #77 of 6,771 by estimated traffic. Its closest competitors on the same market are Converse, skechers.fr, reebok.com.tr, Clarks, LOWBANK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Allbirds.