Brand page · Games
Allplay: 248K visits a month, 56 active Meta ads.
Allplay — Allplay is a brand that publishes board games and creates accessories for game nights, including tables, bags, playmats, and shelves. In September 2026 allplay.com drew an estimated 248K visits, down 20% on the month before. It ranks #13 of 3,092 Games brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Allplay is a brand that publishes board games and creates accessories for game nights, including tables, bags, playmats, and shelves.
01 · Traffic
How much traffic Allplay gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Allplay drew an estimated 248K visits in September 2026, down 20% on the month before and up 47% over three months.
- Worldwide#43,754of 4.5M sites · Top 1%
- In United States#14,294of 1.2M sites · Top 5%
- Games, worldwide#79of 13,383 brands · Top 1%
- Games, United States#13of 3,092 brands · Top 1%
248K
estimated visits in September
1 mo ▼ −19.5%4 mo ▲ +47.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Allplay.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Allplay holds 2.8 out of 5 on Trustpilot over 5 reviews, 5 of them in the last twelve months: 20% of customers give five stars and 60% one star.
Game Store Gaming service Provider Video Game Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Allplay sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Allplay's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Allplay in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Allplay is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Allplay runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2025 (text, video).
A Brand New Table From Allplay. Only 20 Available.Allplay5 Oct 2026video
A Brand New Table From Allplay. Only 20 Available.Allplay5 Oct 2026video
A Brand New Table From Allplay. Only 20 Available.Allplay5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad3 Mar 2026Andrew Nergerverified
Text ad3 Mar 2026Andrew Nergerverified
Text ad3 Mar 2026Andrew Nergerverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Allplay.
The creators who tag @allplayhq on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @allplayhq on Instagram, led by Kyne | Everything Dice (10K followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKyne | Everything Dice@everything_dice · INTL | Gaming streaming tech culture Creator | 10K | 3.5% | 4 | Tagged @allplayhq |
06 · Competitors according to Gravity
Who Allplay competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Allplay among Games brands. The closest is asmodee.com, then Leder Games, Stonemaier Games, CMON, Steve Jackson Games, renegadegamestudios.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| asmodee.comasmodee.com | |||||||
| Leder Gamesledergames.com | |||||||
| Stonemaier Gamesstonemaiergames.com | |||||||
| CMONcmon.com | |||||||
| Steve Jackson Gamessjgames.com | |||||||
| renegadegamestudios.comrenegadegamestudios.com |
07 · Company
The company behind Allplay.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Allplay is an e-commerce brand, founded in 1996 according to LinkedIn, on a domain registered in July 2005. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1996, per LinkedIn
- Domain registered
- 22 Jul 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- allplay.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Allplay
What people ask Google about Allplay.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Allplay legit or a scam?
According to Gravity by Benchr, Allplay is a brand: its website has existed since July 2005, it employs 6 people on LinkedIn, it has 25,980 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Allplay sell?
Allplay is a brand that publishes board games and creates accessories for game nights, including tables, bags, playmats, and shelves. Gravity by Benchr classifies it under Games. Source: Gravity by Benchr product classification.
Does Allplay have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Allplay advertises on Facebook and Instagram and on Google, where its offers often run. Check allplay.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Allplay?
Gravity by Benchr records a company, founded in 1996 according to LinkedIn, on a domain registered in 2005, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Allplay growing?
Yes. Gravity by Benchr estimates about 248,000 visits to allplay.com in September 2026, down 20% in a month and up 47% over three months. Allplay ranks #13 of 3,092 Games brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Allplay spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Allplay on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Games brands?
Among Games brands in the Gravity by Benchr index, Allplay ranks #13 of 3,092 by estimated traffic. Its closest competitors on the same market are asmodee.com, Leder Games, Stonemaier Games, CMON, Steve Jackson Games. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Allplay.