Brand page · Outdoor Recreation · United Kingdom
American Golf: 1.1M visits a month, 40 active Meta ads.
American Golf — American Golf is the UK's largest golf retailer, offering a wide range of golf equipment including clubs, apparel, accessories, and custom fitting services for golfers of all levels. In September 2026 americangolf.co.uk drew an estimated 1.1M visits, down 8% on the month before. It ranks #3 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 4.7 Trustpilot rating over 184,730 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
American Golf is the UK's largest golf retailer, offering a wide range of golf equipment including clubs, apparel, accessories, and custom fitting services for golfers of all levels.
01 · Traffic
How much traffic American Golf gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
American Golf drew an estimated 1.1M visits in September 2026, down 8% on the month before and up 1% over three months.
- Worldwide#13,537of 4.5M sites · Top 1%
- In United Kingdom#521of 192K sites · Top 1%
- Outdoor Recreation, worldwide#73of 101,136 brands · Top 1%
- Outdoor Recreation, United Kingdom#3of 3,414 brands · Top 1%
1.1M
estimated visits in September
1 mo ▼ −8.4%4 mo ▲ +1.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about American Golf.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
American Golf holds 4.7 out of 5 on Trustpilot over 184,730 reviews, 21,285 of them in the last twelve months: 80% of customers give five stars and 6% one star. That volume places American Golf in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, American Golf scores 4.8 over 152 reviews.
Golf shop Sporting Goods Store Golf Club
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What American Golf sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read American Golf's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places American Golf in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What American Golf is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
American Golf runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
🚨 4 FOR 3 on all golf balls! Time to stock up for Autumn on your favourite golf ball from golf’s biggest brands or mix and match. Buy 4 boAmerican Golf7 Oct 2026video
PowaKaddy Velour Bag Golf Towel, One Size | American GolfAmerican Golf6 Oct 2026image
Shop 4 For 3 On Golf BallsAmerican Golf6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026American Golf (Trading) Limitedverified
Text ad21 Oct 2026American Golf (Trading) Limitedverified
Text ad21 Oct 2026American Golf (Trading) Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about American Golf.
The creators who tag @american_golf on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @american_golf on Instagram, led by Z a r a . 🤍⛳️ (43.3K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ZZ a r a . 🤍⛳️@golf.zara · 🇬🇧 GB | Fitness sport bodybuilding Creator | 43.3K | 0.4% | 10 | Tagged @american_golf |
06 · Competitors according to Gravity
Who American Golf competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for American Golf among Outdoor Recreation brands in United Kingdom. The closest is golftown.com, then Clarkes Golf, Clubhouse Golf, Maple Hill Golf, GolfOnline, Golf Experten.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| golftown.comgolftown.com | |||||||
| Clarkes Golfclarkesgolf.co.uk | |||||||
| Clubhouse Golfclubhousegolf.co.uk | |||||||
| Maple Hill Golfmaplehillgolf.com | |||||||
| GolfOnlinegolfonline.co.uk | |||||||
| Golf Expertengolfexperten.dk |
07 · Company
The company behind American Golf.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
American Golf is a company based in United Kingdom, on a domain registered in September 1996. It employs about 582 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 18 Sept 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 582 on LinkedIn · 501-1,000
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- americangolf.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about American Golf
What people ask Google about American Golf.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is American Golf a legit company?
According to Gravity by Benchr, American Golf is a brand based in United Kingdom: its website has existed since September 1996, its Trustpilot profile is claimed by the brand, it employs 582 people on LinkedIn, it has 147,517 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about American Golf?
Customers rate American Golf 4.7 out of 5 on Trustpilot over 184,730 reviews, 21,285 of them in the last twelve months: 80% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, American Golf scores 4.8 over 152 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is American Golf?
American Golf is the UK's largest golf retailer, offering a wide range of golf equipment including clubs, apparel, accessories, and custom fitting services for golfers of all levels. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Does American Golf have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: American Golf advertises on Facebook and Instagram and on Google, where its offers often run. Check americangolf.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind American Golf?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1996, with 582 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is American Golf doing well?
Yes. Gravity by Benchr estimates about 1,092,200 visits to americangolf.co.uk in September 2026, down 8% in a month and up 1% over three months. American Golf ranks #3 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is American Golf's ad budget?
Gravity by Benchr does not publish a spend figure for American Golf on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, American Golf ranks #3 of 3,414 by estimated traffic. Its closest competitors on the same market are golftown.com, Clarkes Golf, Clubhouse Golf, Maple Hill Golf, GolfOnline. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with American Golf.