Brand page · Outdoor Recreation · United Kingdom
Angling Direct: 1.4M visits a month, 2 active Meta ads.
Angling Direct — Angling Direct PLC is the largest specialist fishing tackle retailer in the UK, selling fishing tackle products and related items through retail stores and online. In September 2026 anglingdirect.co.uk drew an estimated 1.4M visits, up 0% on the month before. It ranks #2 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 2.7 Trustpilot rating over 7,243 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Angling Direct PLC is the largest specialist fishing tackle retailer in the UK, selling fishing tackle products and related items through retail stores and online.
01 · Traffic
How much traffic Angling Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Angling Direct drew an estimated 1.4M visits in September 2026, up 0% on the month before and down 8% over three months.
- Worldwide#11,227of 4.5M sites · Top 1%
- In United Kingdom#425of 192K sites · Top 1%
- Outdoor Recreation, worldwide#49of 101,136 brands · Top 1%
- Outdoor Recreation, United Kingdom#2of 3,414 brands · Top 1%
1.4M
estimated visits in September
1 mo ▲ +0.5%4 mo ▼ −8.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Angling Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Angling Direct holds 2.7 out of 5 on Trustpilot over 7,243 reviews, 473 of them in the last twelve months: 73% of customers give five stars and 17% one star. That volume places Angling Direct in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Fishing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Angling Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Angling Direct's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Angling Direct in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Angling Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Angling Direct runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since October 2021 (image, text, video).
WE’RE HIRING! 🎣Angling Direct5 Oct 2026video
WE’RE HIRING! 🎣Angling Direct5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Angling Direct plcverified
Text ad21 Oct 2026Angling Direct plcverified
Text ad21 Oct 2026Angling Direct plcverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Angling Direct.
The creators who tag @anglingdirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @anglingdirect on Instagram, led by Ali Hamidi (224K followers, 8.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAli Hamidi@alihamidi · 🇬🇧 GB | Pets nature Creator | 224K | 8.0% | 2 | Tagged @anglingdirect |
06 · Competitors according to Gravity
Who Angling Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Angling Direct among Outdoor Recreation brands in United Kingdom. The closest is Tackleuk, then Total Fishing Tackle, Fishdeal, tackleaddicts.co.uk, TackleDirect, angelsport.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tackleuktackleuk.co.uk | |||||||
| Total Fishing Tackletotal-fishing-tackle.com | |||||||
| Fishdealfishdeal.co.uk | |||||||
| tackleaddicts.co.uktackleaddicts.co.uk | |||||||
| TackleDirecttackledirect.com | |||||||
| angelsport.deangelsport.de |
07 · Company
The company behind Angling Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Angling Direct is a company based in United Kingdom, founded in 1997 according to LinkedIn, on a domain registered in October 1997. It employs about 206 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1997, per LinkedIn
- Domain registered
- 20 Oct 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 206 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- anglingdirect.co.uk · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Angling Direct
What people ask Google about Angling Direct.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Angling Direct legit?
According to Gravity by Benchr, Angling Direct is a brand based in United Kingdom: its website has existed since October 1997, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 206 people on LinkedIn, it has 177,524 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Angling Direct?
Customers rate Angling Direct 2.7 out of 5 on Trustpilot over 7,243 reviews, 473 of them in the last twelve months: 73% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Angling Direct known for?
Angling Direct PLC is the largest specialist fishing tackle retailer in the UK, selling fishing tackle products and related items through retail stores and online. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Angling Direct promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Angling Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check anglingdirect.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Angling Direct?
Angling Direct sells on its own website, anglingdirect.co.uk, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Angling Direct?
Gravity by Benchr records a company based in United Kingdom, founded in 1997 according to LinkedIn, on a domain registered in 1997, with 206 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Angling Direct doing well?
Not at the moment. Gravity by Benchr estimates about 1,383,200 visits to anglingdirect.co.uk in September 2026, up 0% in a month and down 8% over three months. Angling Direct ranks #2 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Angling Direct use?
Gravity by Benchr identifies anglingdirect.co.uk as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Angling Direct spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Angling Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Angling Direct ranks #2 of 3,414 by estimated traffic. Its closest competitors on the same market are Tackleuk, Total Fishing Tackle, Fishdeal, tackleaddicts.co.uk, TackleDirect. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Angling Direct.