Brand page · Plumbing · United States
AquaTru: 429K visits a month, 223 active Meta ads, Gravity score 754.
AquaTru — AquaTru manufactures and sells multi-stage reverse osmosis water purifiers for home and enterprise use, with products independently tested to remove over 80 contaminants including lead, Forever chemicals, fluoride, chlorine, and arsenic. In September 2026 aquatru.com drew an estimated 429K visits, up 56% on the month before. It ranks #5 of 2,048 Plumbing brands in United States and holds a 4.2 Trustpilot rating over 614 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 45 peers: Plumbing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
AquaTru manufactures and sells multi-stage reverse osmosis water purifiers for home and enterprise use, with products independently tested to remove over 80 contaminants including lead, Forever chemicals, fluoride, chlorine, and arsenic.
01 · Traffic
How much traffic AquaTru gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AquaTru drew an estimated 429K visits in September 2026, up 56% on the month before and up 136,482% over three months.
- Worldwide#28,132of 4.5M sites · Top 1%
- In United States#9,162of 1.2M sites · Top 1%
- Plumbing, worldwide#73of 39,496 brands · Top 1%
- Plumbing, United States#5of 2,048 brands · Top 1%
429K
estimated visits in September
1 mo ▲ +56.0%4 mo ▲ +136,481.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about AquaTru.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AquaTru holds 4.2 out of 5 on Trustpilot over 614 reviews, 550 of them in the last twelve months: 69% of customers give five stars and 16% one star. That volume places AquaTru in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Water Purification Company Water Filter Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What AquaTru sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
AquaTru sells on Shopify, 100% of its catalogue in stock. The best seller is AquaTru Carafe, at US$375.00–US$445.00, followed by Carafe ONLY Pre/Carbon Filter and Classic Pre/Carbon Filter.
#1AquaTru CarafeAquaTruUS$375.00–US$445.00In stock
#2Carafe ONLY Pre/Carbon FilterAquaTruUS$29.95In stock
#3Classic Pre/Carbon FilterAquaTruUS$29.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places AquaTru in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 77% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$109.92
- Currency
- USD
04 · Ads
What AquaTru is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AquaTru runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
Upgrade Your WaterAquaTru8 Oct 2026video
Upgrade Your WaterAquaTru8 Oct 2026video
Cleaner Water Starts HereAquaTru7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sinointeractive Digital Marketing Co., Ltd.verified
Text ad20 Oct 2026AquaTru LLCverified
Text ad20 Oct 2026AquaTru LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about AquaTru.
The creators who tag @aquatru on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @aquatru on Instagram, led by Craig McCloskey (169K followers, 14.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCraig McCloskey@craig_mccloskey · 🇺🇸 US | Food cooking nutrition Creator | 169K | 14.2% | 2 | Tagged @aquatru |
06 · Competitors according to Gravity
Who AquaTru competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AquaTru among Plumbing brands in United States. The closest is aurawater.co.uk, then Cloud Water Filters, Waterdrop Europe, Waternet, Pureit, iSpring.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| aurawater.co.ukaurawater.co.uk | |||||||
| Cloud Water Filterscloudwaterfilters.com | |||||||
| Waterdrop Europewaterdropfilter.eu | |||||||
| Waternetwaternet.com.tr | |||||||
| Pureitpureitwater.com | |||||||
| iSpringispringfilter.com |
07 · Company
The company behind AquaTru.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AquaTru is a company based in Los Angeles, United States, founded in 2016 according to LinkedIn, on a domain registered in April 2012. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 2016, per LinkedIn
- Domain registered
- 5 Apr 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- aquatru.com · Shopify · USD
- Catalogue
- 25 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AquaTru
What people ask Google about AquaTru.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AquaTru legit or a scam?
According to Gravity by Benchr, AquaTru is a brand based in Los Angeles, United States: its website has existed since April 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 109,372 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
AquaTru reviews
Customers rate AquaTru 4.2 out of 5 on Trustpilot over 614 reviews, 550 of them in the last twelve months: 69% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is AquaTru known for?
AquaTru manufactures and sells multi-stage reverse osmosis water purifiers for home and enterprise use, with products independently tested to remove over 80 contaminants including lead, Forever chemicals, fluoride, chlorine, and arsenic. Gravity by Benchr classifies it under Plumbing, with Water Dispensing & Filtration making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
AquaTru prices: how much is it?
AquaTru's best seller, AquaTru Carafe, sells from US$375.00 to US$445.00 on aquatru.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check aquatru.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does AquaTru have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: AquaTru advertises on Facebook and Instagram and on Google, where its offers often run. Check aquatru.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy AquaTru?
AquaTru sells on its own website, aquatru.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns AquaTru?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 2016 according to LinkedIn, on a domain registered in 2012, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is AquaTru growing?
Yes. Gravity by Benchr estimates about 428,900 visits to aquatru.com in September 2026, up 56% in a month and up 136,482% over three months. AquaTru ranks #5 of 2,048 Plumbing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does AquaTru use?
Gravity by Benchr identifies aquatru.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does AquaTru spend on Meta ads?
Gravity by Benchr does not publish a spend figure for AquaTru on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands in United States?
Among Plumbing brands in United States in the Gravity by Benchr index, AquaTru ranks #5 of 2,048 by estimated traffic. Its closest competitors on the same market are aurawater.co.uk, Cloud Water Filters, Waterdrop Europe, Waternet, Pureit. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AquaTru.