Brand page · Shoes · Italy
AS 98: 84.6K visits a month, 109 active Meta ads.
AS 98 — AS 98 is an Italian brand that sells shoes, boots, and bags made of leather. In September 2026 as-98.com drew an estimated 84.6K visits, down 13% on the month before. It ranks #345 of 6,771 Shoes brands in Italy and holds a 2.6 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
AS 98 is an Italian brand that sells shoes, boots, and bags made of leather.
01 · Traffic
How much traffic AS 98 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AS 98 drew an estimated 84.6K visits in September 2026, down 13% on the month before and down 9% over three months.
- Worldwide#108,263of 4.5M sites · Top 5%
- In United States#35,358of 1.2M sites · Top 5%
- Shoes, worldwide#2,308of 46,962 brands · Top 5%
- Shoes, United States#345of 6,771 brands · Top 10%
84.6K
estimated visits in September
1 mo ▼ −12.7%4 mo ▼ −8.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about AS 98.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AS 98 holds 2.6 out of 5 on Trustpilot over 10 reviews, 7 of them in the last twelve months: 20% of customers give five stars and 60% one star.
Shoe Store Boot Store Clothing Store Outerwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What AS 98 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read AS 98's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places AS 98 in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What AS 98 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AS 98 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2022 (image, text, video).
A.S.98 | Your new favorite shoesA.S.986 Oct 2026image
A.S.98 | Your new favorite shoesA.S.986 Oct 2026image
A.S.98 | Your new favorite shoesA.S.986 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Olip Italia s.p.a.verified
Text ad21 Oct 2026Olip Italia s.p.a.verified
Text ad21 Oct 2026Olip Italia s.p.a.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about AS 98.
The creators who tag @as98official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @as98official on Instagram, led by Lino Boutique (20K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLino Boutique@lino_boutique_ · 🇮🇹 IT | Fashion style luxury Creator | 20K | 0.1% | 2 | Tagged @as98official |
06 · Competitors according to Gravity
Who AS 98 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AS 98 among Shoes brands in Italy. The closest is Herring Shoes, then USE VITTAL, alohas.io, Nisolo, Meermin Shoes, JULES & JENN.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Herring Shoesherringshoes.co.uk | |||||||
| USE VITTALlojavittal.com.br | |||||||
| alohas.ioalohas.io | |||||||
| Nisolonisolo.com | |||||||
| Meermin Shoesmeermin.com | |||||||
| JULES & JENNjulesjenn.com |
07 · Company
The company behind AS 98.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AS 98 is a company based in Italy, founded in 1980 according to LinkedIn, on a domain registered in September 2014. It employs about 74 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1980, per LinkedIn
- Domain registered
- 8 Sept 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 74 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- as-98.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AS 98
What people ask Google about AS 98.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AS 98 legit or a scam?
According to Gravity by Benchr, AS 98 is a brand based in Italy: its website has existed since September 2014, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 74 people on LinkedIn, it has 54,400 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about AS 98?
Customers rate AS 98 2.6 out of 5 on Trustpilot over 10 reviews, 7 of them in the last twelve months: 20% give five stars, 60% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is AS 98?
AS 98 is an Italian brand that sells shoes, boots, and bags made of leather. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Is there a AS 98 discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: AS 98 advertises on Facebook and Instagram and on Google, where its offers often run. Check as-98.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy AS 98?
AS 98 sells on its own website, as-98.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind AS 98?
Gravity by Benchr records a company based in Italy, founded in 1980 according to LinkedIn, on a domain registered in 2014, with 74 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is AS 98 growing?
Not at the moment. Gravity by Benchr estimates about 84,600 visits to as-98.com in September 2026, down 13% in a month and down 9% over three months. AS 98 ranks #345 of 6,771 Shoes brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does AS 98 use?
Gravity by Benchr identifies as-98.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records.
What is AS 98's ad budget?
Gravity by Benchr does not publish a spend figure for AS 98 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Italy?
Among Shoes brands in Italy in the Gravity by Benchr index, AS 98 ranks #345 of 6,771 by estimated traffic. Its closest competitors on the same market are Herring Shoes, USE VITTAL, alohas.io, Nisolo, Meermin Shoes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AS 98.