Brand page · Games

asmodee Top 5% worldwide Top 5% in Games
asmodee.co.uk· Shopify·Since 2011

asmodee: 166K visits a month, 6 active Meta ads.

asmodee — Asmodee is a global entertainment company specializing in tabletop games, trading card games and accessories, bringing popular titles like CATAN, Ticket to Ride, and Pokémon Trading Card Game to players. In September 2026 asmodee.co.uk drew an estimated 166K visits, down 13% on the month before. It ranks #16 of 785 Games brands and holds a 2.6 Trustpilot rating over 12 reviews.

asmodee.co.uk@asmodeeuk 24.1KYouTube 979FacebookLinkedIn 105KTrustpilot 2.6Meta Ad Library 6

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
166K
−13% vs. August 2026
Instagram followers
24.1K
2,356 posts · @asmodeeuk
Trustpilot
2.6
12 reviews · 3 in 12 months
Meta ads
6
active · on Google since 2025
Products
93%
in stock
Rank in United Kingdom
#16
of 785 in Games
LinkedIn
105K
followers · 1,895 employees
Earned media value
€6.4k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Asmodee is a global entertainment company specializing in tabletop games, trading card games and accessories, bringing popular titles like CATAN, Ticket to Ride, and Pokémon Trading Card Game to players.

01 · Traffic

How much traffic asmodee gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

asmodee drew an estimated 166K visits in September 2026, down 13% on the month before and down 27% over three months.

  • Worldwide#61,083of 4.5M sites · Top 5%
  • In United Kingdom#3,131of 192K sites · Top 5%
  • Games, worldwide#141of 13,383 brands · Top 5%
  • Games, United Kingdom#16of 785 brands · Top 5%
Monthly visitssource Sept 2026

166K

estimated visits in September

1 mo ▼ −13.0%4 mo ▼ −26.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about asmodee.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

asmodee holds 2.6 out of 5 on Trustpilot over 12 reviews, 3 of them in the last twelve months: 17% of customers give five stars and 83% one star.

Trustpilotread 20 Oct 2026
2.6TrustScore · 12 reviews · 3 in 12 months
5 ★17%
4 ★0%
3 ★0%
2 ★0%
1 ★83%

Game Store Gaming service Provider Video Game Store Toy Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What asmodee sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

asmodee sells on Shopify, 93% of its catalogue in stock. The best seller is One Piece Card Game: Booster Pack (OP-13), at £64.80, followed by One Piece Card Game: Booster Pack (OP-16) and Riftbound: League of Legends Trading Card Game - Set 1 - Origins Booster Display.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026

Data not available

Share of the catalogue by product family.

Activity mixdominant: Games
Games73%
Hobbies & Creative Arts13%
Books5%
Toys5%
Puzzles2%

The dominant category places asmodee in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
0% of the catalogue
In stock
93%
Upper price quartile
US$31.77
Currency
GBP

05 · Influencers

Who talks about asmodee.

The creators who tag @asmodeeuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @asmodeeuk on Instagram, led by NoobHaven 🗡️ Board Games ♥️ (20.4K followers, 2.3% engagement).

Influencersaccounts tagging @asmodeeuk · Instagram
AccountProfileFollowersEngagementTagsRelationship
NNoobHaven 🗡️ Board Games ♥️@noobhaven · 🇺🇸 USGaming streaming tech culture Creator20.4K2.3%5Tagged @asmodeeuk
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who asmodee competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for asmodee among Games brands. The closest is Gato Arcano, then Games Island, De Spelvogel, Hobbiesville, Board Game Bliss, parkage.com.

CompetitorsGames · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Gato Arcanogatoarcano.cl
Games Islandgames-island.eu
De Spelvogeldespelvogel.com
Hobbiesvillehobbiesville.com
Board Game Blissboardgamebliss.com
parkage.comparkage.com
Competitors Gravity finds for asmodee. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare asmodee with Gato Arcano

07 · Company

The company behind asmodee.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

asmodee is an e-commerce brand, on a domain registered in April 2011. It employs about 1,895 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
1 Apr 2011
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
1,895 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
asmodee.co.uk · Shopify · GBP
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about asmodee

What people ask Google about asmodee.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is asmodee legit?

According to Gravity by Benchr, asmodee is a brand: its website has existed since April 2011, it sells on a Shopify store, it employs 1,895 people on LinkedIn, it has 24,088 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about asmodee?

Customers rate asmodee 2.6 out of 5 on Trustpilot over 12 reviews, 3 of them in the last twelve months: 17% give five stars, 83% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is asmodee known for?

Asmodee is a global entertainment company specializing in tabletop games, trading card games and accessories, bringing popular titles like CATAN, Ticket to Ride, and Pokémon Trading Card Game to players. Gravity by Benchr classifies it under Games. Source: Gravity by Benchr product classification, October 2026.

Is asmodee expensive?

asmodee's best seller, One Piece Card Game: Booster Pack (OP-13), sells £64.80 on asmodee.co.uk. 93% of the catalogue is in stock. Gravity does not track prices daily: check asmodee.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

asmodee promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: asmodee advertises on Facebook and Instagram and on Google, where its offers often run. Check asmodee.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy asmodee?

asmodee sells on its own website, asmodee.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind asmodee?

Gravity by Benchr records a company, whose domain was registered in 2011, with 1,895 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is asmodee growing?

Not at the moment. Gravity by Benchr estimates about 166,400 visits to asmodee.co.uk in September 2026, down 13% in a month and down 27% over three months. asmodee ranks #16 of 785 Games brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does asmodee use?

Gravity by Benchr identifies asmodee.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records.

What is asmodee's ad budget?

Gravity by Benchr does not publish a spend figure for asmodee on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Games brands?

Among Games brands in the Gravity by Benchr index, asmodee ranks #16 of 785 by estimated traffic. Its closest competitors on the same market are Gato Arcano, Games Island, De Spelvogel, Hobbiesville, Board Game Bliss. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with asmodee.