Brand page · Vehicle Parts & Accessories · Germany
atu.de: 2.1M visits a month, 187 active Meta ads, Gravity score 558.
atu.de — ATU is a German automotive service provider and parts retailer founded in 1985, operating 529 branches in Germany with approximately 10,000 employees generating annual revenue of about one billion euros. In September 2026 atu.de drew an estimated 2.1M visits, down 3% on the month before. It ranks #4 of 1,637 Vehicle Parts & Accessories brands in Germany and holds a 1.8 Trustpilot rating over 5,761 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Vehicle Parts & Accessories brands in Germany with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ATU is a German automotive service provider and parts retailer founded in 1985, operating 529 branches in Germany with approximately 10,000 employees generating annual revenue of about one billion euros.
01 · Traffic
How much traffic atu.de gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
atu.de drew an estimated 2.1M visits in September 2026, down 3% on the month before and down 8% over three months.
- Worldwide#7,939of 4.5M sites · Top 1%
- In Germany#356of 184K sites · Top 1%
- Vehicle Parts & Accessories, worldwide#47of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, Germany#4of 1,637 brands · Top 1%
2.1M
estimated visits in September
1 mo ▼ −3.2%4 mo ▼ −7.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about atu.de.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
atu.de holds 1.8 out of 5 on Trustpilot over 5,761 reviews, 744 of them in the last twelve months: 17% of customers give five stars and 74% one star. That volume places atu.de in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Auto Repair Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What atu.de sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read atu.de's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places atu.de in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What atu.de is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
atu.de runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2023 (image, text, video).
Dein Begleiter im VerkehrATU13 Oct 2026image
Reifen online bestellen bei ATUATU13 Oct 2026image
Bessere Sicht bei NachtATU13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026A.T.U Auto-Teile-Unger Handels GmbH & Co. KGverified
Text ad21 Oct 2026A.T.U Auto-Teile-Unger Handels GmbH & Co. KGverified
Text ad21 Oct 2026A.T.U Auto-Teile-Unger Handels GmbH & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about atu.de.
The creators who tag @atu.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @atu.de on Instagram, led by Stromberg (358K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStromberg@stromberg · 🇩🇪 DE | Cinema series pop culture Creator | 358K | 0.9% | 2 | Tagged @atu.de |
06 · Competitors according to Gravity
Who atu.de competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for atu.de among Vehicle Parts & Accessories brands in Germany. The closest is Premio Reifen + Autoservice, then speedy.fr, euromaster.de, alzura.com, reifendirekt.de, gomme auto.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Premio Reifen + Autoservicepremio.de | |||||||
| speedy.frspeedy.fr | |||||||
| euromaster.deeuromaster.de | |||||||
| alzura.comalzura.com | |||||||
| reifendirekt.dereifendirekt.de | |||||||
| gomme autogomme-auto.it |
07 · Company
The company behind atu.de.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
atu.de is a company based in Germany. It employs about 1,169 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,169 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- atu.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about atu.de
What people ask Google about atu.de.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is atu.de legit or a scam?
According to Gravity by Benchr, atu.de is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 1,169 people on LinkedIn, it has 38,359 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about atu.de?
Customers rate atu.de 1.8 out of 5 on Trustpilot over 5,761 reviews, 744 of them in the last twelve months: 17% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is atu.de?
ATU is a German automotive service provider and parts retailer founded in 1985, operating 529 branches in Germany with approximately 10,000 employees generating annual revenue of about one billion euros. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
Does atu.de have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: atu.de advertises on Facebook and Instagram and on Google, where its offers often run. Check atu.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns atu.de?
Gravity by Benchr records a company based in Germany, with 1,169 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is atu.de doing well?
Not at the moment. Gravity by Benchr estimates about 2,099,100 visits to atu.de in September 2026, down 3% in a month and down 8% over three months. atu.de ranks #4 of 1,637 Vehicle Parts & Accessories brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does atu.de spend on Meta ads?
Gravity by Benchr does not publish a spend figure for atu.de on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in Germany?
Among Vehicle Parts & Accessories brands in Germany in the Gravity by Benchr index, atu.de ranks #4 of 1,637 by estimated traffic. Its closest competitors on the same market are Premio Reifen + Autoservice, speedy.fr, euromaster.de, alzura.com, reifendirekt.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with atu.de.