Brand page · Clothing · Australia
Babyboo Fashion: 2.3M visits a month, 321 active Meta ads, Gravity score 679.
Babyboo Fashion — Babyboo Fashion is an online fashion retailer selling occasionwear and exclusive designed garments to empower women. In September 2026 babyboofashion.com drew an estimated 2.3M visits, down 4% on the month before. It ranks #54 of 97,158 Clothing brands in Australia and holds a 4.3 Trustpilot rating over 17,891 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 26 peers: Clothing brands in Australia with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Babyboo Fashion is an online fashion retailer selling occasionwear and exclusive designed garments to empower women.
01 · Traffic
How much traffic Babyboo Fashion gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Babyboo Fashion drew an estimated 2.3M visits in September 2026, down 4% on the month before and down 7% over three months.
- Worldwide#7,482of 4.5M sites · Top 1%
- In United States#2,523of 1.2M sites · Top 1%
- Clothing, worldwide#516of 459,295 brands · Top 1%
- Clothing, United States#54of 97,158 brands · Top 1%
2.3M
estimated visits in September
1 mo ▼ −3.8%4 mo ▼ −7.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Babyboo Fashion.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Babyboo Fashion holds 4.3 out of 5 on Trustpilot over 17,891 reviews, 2,381 of them in the last twelve months: 83% of customers give five stars and 9% one star. That volume places Babyboo Fashion in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Babyboo Fashion scores 4.6 over 585 reviews.
Women's Clothing Store Fashion Designer Fashion Accessories Store Underwear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Babyboo Fashion sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Babyboo Fashion sells on Shopify, 72% of its catalogue in stock. The best seller is Alana Mini Dress - Ivory, at A$149.95, followed by Zafira Maxi Dress - Black and Misha Maxi Dress - Navy.
#1Alana Mini Dress - IvoryBabyboo FashionA$149.95In stock
#2Zafira Maxi Dress - BlackBabyboo FashionA$179.95In stock
#3Misha Maxi Dress - NavyBabyboo FashionA$103.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Babyboo Fashion in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 90% of the catalogue
- In stock
- 72%
- Upper price quartile
- US$152.35
- Currency
- AUD
04 · Ads
What Babyboo Fashion is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Babyboo Fashion runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
Introducing Memoirs | Discover NewBabyboo Fashion13 Oct 2026video
BABYBOO Resort | Discover NewBabyboo Fashion12 Oct 2026video
Best-Dressed, GuaranteedBabyboo Fashion9 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BABYBOO FASHION PTY LTDverified
Text ad20 Oct 2026BABYBOO FASHION PTY LTDverified
Video ad20 Oct 2026BABYBOO FASHION PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Babyboo Fashion.
The creators who tag @babyboofashion on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @babyboofashion on Instagram, led by Veronika Geidarova (90.4K followers, 9.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVeronika Geidarova@veronica.visuaal · 🇫🇷 FR | Fashion style luxury Creator | 90.4K | 9.7% | 16 | Tagged @babyboofashion |
06 · Competitors according to Gravity
Who Babyboo Fashion competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Babyboo Fashion among Clothing brands in Australia. The closest is Selfie Leslie, then SHOWPO, Bec + Bridge, Kaylas Collectives, Pretty Lavish, Pink Boutique.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Selfie Leslieselfieleslie.com | |||||||
| SHOWPOcheckout-au.showpo.com | |||||||
| Bec + Bridgebecandbridge.com | |||||||
| Kaylas Collectiveskaylascollectives.com | |||||||
| Pretty Lavishprettylavish.co.uk | |||||||
| Pink Boutiquepinkboutique.co.uk |
07 · Company
The company behind Babyboo Fashion.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Babyboo Fashion is a company based in Bella Vista, Australia, founded in 2012 according to LinkedIn, on a domain registered in November 2014. It employs about 89 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Bella Vista
- Founded
- 2012, per LinkedIn
- Domain registered
- 30 Nov 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 89 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- babyboofashion.com · Shopify · AUD
- Catalogue
- 264 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Babyboo Fashion
What people ask Google about Babyboo Fashion.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Babyboo Fashion legit or a scam?
According to Gravity by Benchr, Babyboo Fashion is a brand based in Bella Vista, Australia: its website has existed since November 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 89 people on LinkedIn, it has 4,947,489 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Babyboo Fashion reviews: is it worth it?
Customers rate Babyboo Fashion 4.3 out of 5 on Trustpilot over 17,891 reviews, 2,381 of them in the last twelve months: 83% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Babyboo Fashion scores 4.6 over 585 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Babyboo Fashion known for?
Babyboo Fashion is an online fashion retailer selling occasionwear and exclusive designed garments to empower women. Gravity by Benchr classifies it under Clothing, with Dresses making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Babyboo Fashion cost?
Babyboo Fashion's best seller, Alana Mini Dress - Ivory, sells A$149.95 on babyboofashion.com. 72% of the catalogue is in stock. Gravity does not track prices daily: check babyboofashion.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Babyboo Fashion promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Babyboo Fashion advertises on Facebook and Instagram and on Google, where its offers often run. Check babyboofashion.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Babyboo Fashion?
Babyboo Fashion sells on its own website, babyboofashion.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Babyboo Fashion?
Gravity by Benchr records a company based in Bella Vista, Australia, founded in 2012 according to LinkedIn, on a domain registered in 2014, with 89 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Babyboo Fashion growing?
Not at the moment. Gravity by Benchr estimates about 2,269,900 visits to babyboofashion.com in September 2026, down 4% in a month and down 7% over three months. Babyboo Fashion ranks #54 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Babyboo Fashion use?
Gravity by Benchr identifies babyboofashion.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Babyboo Fashion spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Babyboo Fashion on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Babyboo Fashion ranks #54 of 97,158 by estimated traffic. Its closest competitors on the same market are Selfie Leslie, SHOWPO, Bec + Bridge, Kaylas Collectives, Pretty Lavish. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Babyboo Fashion.