Brand page · Clothing · Denmark
BabySam: 406K visits a month, 69 active Meta ads, Gravity score 576.
BabySam — BabySam is Denmark's largest chain for baby equipment, children's clothing, and products for pregnant women, with both physical stores and online sales. In September 2026 babysam.dk drew an estimated 406K visits, down 15% on the month before. It ranks #18 of 1,522 Clothing brands in Denmark and holds a 4.1 Trustpilot rating over 15,255 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Clothing brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BabySam is Denmark's largest chain for baby equipment, children's clothing, and products for pregnant women, with both physical stores and online sales.
01 · Traffic
How much traffic BabySam gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BabySam drew an estimated 406K visits in September 2026, down 15% on the month before and up 1% over three months.
- Worldwide#29,422of 4.5M sites · Top 1%
- In Denmark#114of 21.4K sites · Top 1%
- Clothing, worldwide#2,478of 459,295 brands · Top 1%
- Clothing, Denmark#18of 1,522 brands · Top 5%
406K
estimated visits in September
1 mo ▼ −15.0%4 mo ▲ +0.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BabySam.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BabySam holds 4.1 out of 5 on Trustpilot over 15,255 reviews, 568 of them in the last twelve months: 72% of customers give five stars and 8% one star. That volume places BabySam in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Children's Clothing Store Baby Store Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BabySam sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BabySam's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BabySam in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What BabySam is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BabySam runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2022 (image, text, video).
LIVE | Den Ultimative Autostolsguide | 50% på tilbehør, skarpe priser på autostole og konkurrencerBabySam11 Oct 2026image
LIVE | Den Ultimative Autostolsguide | 50% på tilbehør, skarpe priser på autostole og konkurrencerBabySam11 Oct 2026image
AUTOSTOLE… HVOR STARTER MAN LIGE?! 🚗 Er du kommende eller nybagt forælder og allerede helt rundtosset over autostole, sikkerhed, isofix og aBabySam11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BABYSAM A/Sverified
Text ad21 Oct 2026BABYSAM A/Sverified
Text ad21 Oct 2026BABYSAM A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BabySam.
The creators who tag @babysamdk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @babysamdk on Instagram, led by CAROLINE KRAUSE HULBÆK | SELVIRONISK & KREATIV FEMINIST | (12.5K followers, 4.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCAROLINE KRAUSE HULBÆK | SELVIRONISK & KREATIV FEMINIST |@carolinehulbaek · 🇩🇰 DK | Parenting family Creator | 12.5K | 4.4% | 3 | Tagged @babysamdk |
06 · Competitors according to Gravity
Who BabySam competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BabySam among Clothing brands in Denmark. The closest is babyworld.se, then Jollyroom.se, Prénatal, Dreambaby, baby-walz.de, MamaLoes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| babyworld.sebabyworld.se | |||||||
| Jollyroom.sejollyroom.se | |||||||
| Prénatalprenatal.nl | |||||||
| Dreambabydreambaby.be | |||||||
| baby-walz.debaby-walz.de | |||||||
| MamaLoesmamaloes.nl |
07 · Company
The company behind BabySam.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BabySam is a company based in Denmark, founded in 1973 according to LinkedIn. It employs about 282 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 1973, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 282 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- babysam.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BabySam
What people ask Google about BabySam.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BabySam a legit company?
According to Gravity by Benchr, BabySam is a brand based in Denmark: its Trustpilot profile is claimed by the brand, it employs 282 people on LinkedIn, it has 64,950 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BabySam reviews
Customers rate BabySam 4.1 out of 5 on Trustpilot over 15,255 reviews, 568 of them in the last twelve months: 72% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BabySam known for?
BabySam is Denmark's largest chain for baby equipment, children's clothing, and products for pregnant women, with both physical stores and online sales. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a BabySam discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BabySam advertises on Facebook and Instagram and on Google, where its offers often run. Check babysam.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns BabySam?
Gravity by Benchr records a company based in Denmark, founded in 1973 according to LinkedIn, with 282 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BabySam growing?
Yes. Gravity by Benchr estimates about 406,100 visits to babysam.dk in September 2026, down 15% in a month and up 1% over three months. BabySam ranks #18 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is BabySam's ad budget?
Gravity by Benchr does not publish a spend figure for BabySam on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, BabySam ranks #18 of 1,522 by estimated traffic. Its closest competitors on the same market are babyworld.se, Jollyroom.se, Prénatal, Dreambaby, baby-walz.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BabySam.