Brand page · Communications · Italy
Back Market: 2.6M visits a month, 1,847 active Meta ads.
Back Market — Back Market is a global marketplace for buying and selling quality refurbished products and trading in used devices like smartphones, laptops, tablets, and consoles. In September 2026 backmarket.it drew an estimated 2.6M visits, down 0% on the month before. It ranks #1 of 175 Communications brands in Italy and holds a 4.6 Trustpilot rating over 16,451 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Back Market is a global marketplace for buying and selling quality refurbished products and trading in used devices like smartphones, laptops, tablets, and consoles.
01 · Traffic
How much traffic Back Market gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Back Market drew an estimated 2.6M visits in September 2026, down 0% on the month before and up 40% over three months.
- Worldwide#6,724of 4.5M sites · Top 1%
- In Italy#182of 138K sites · Top 1%
- Communications, worldwide#58of 22,823 brands · Top 1%
- Communications, Italy#1of 175 brands · Top 1%
2.6M
estimated visits in September
1 mo ▼ −0.2%4 mo ▲ +40.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Back Market.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Back Market holds 4.6 out of 5 on Trustpilot over 16,451 reviews, 6,122 of them in the last twelve months: 81% of customers give five stars and 7% one star. That volume places Back Market in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Back Market scores 4.9 over 29 reviews.
Cell Phone Recycling and Unlocking Service Electronics Store Computer and Accessories Store Online Marketplace
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Back Market sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Back Market's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Back Market in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Back Market is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Back Market runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Wie ein Vertretungslehrer, den du tatsächlich magst.Back Market14 Oct 2026image
iPad Pro 13" (2025) 8ª geração 512 Go - WiFi + 5G - Preto SideralBack Market14 Oct 2026image
iPad 10.2 kunnostetutBack Market14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad22 Oct 2026JUNG S.A.Sverified
Text ad21 Oct 2026JUNG S.A.Sverified
Text ad21 Oct 2026JUNG S.A.Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Back Market.
The creators who tag @backmarket on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @backmarket on Instagram, led by iFixit (160K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| iiFixit@ifixit · 🇺🇸 US | Tech gadgets innovation Creator | 160K | 0.3% | 2 | Tagged @backmarket |
06 · Competitors according to Gravity
Who Back Market competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Back Market among Communications brands in Italy. The closest is refurbed.dk, then asgoodasnew.de, recommerce.com, Reebelo, theioutlet.com, UpTrade.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| refurbed.dkrefurbed.dk | |||||||
| asgoodasnew.deasgoodasnew.de | |||||||
| recommerce.comrecommerce.com | |||||||
| Reebeloreebelo.com | |||||||
| theioutlet.comtheioutlet.com | |||||||
| UpTradeuptradeit.com |
07 · Company
The company behind Back Market.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Back Market is a company based in Italy, founded in 2014 according to LinkedIn, on a domain registered in August 2015. It employs about 1,054 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 2014, per LinkedIn
- Domain registered
- 31 Aug 2015
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,054 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- backmarket.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Back Market
What people ask Google about Back Market.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Back Market legit?
According to Gravity by Benchr, Back Market is a brand based in Italy: its website has existed since August 2015, its Trustpilot profile is claimed by the brand, it employs 1,054 people on LinkedIn, it has 279,468 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Back Market?
Customers rate Back Market 4.6 out of 5 on Trustpilot over 16,451 reviews, 6,122 of them in the last twelve months: 81% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Back Market scores 4.9 over 29 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Back Market sell?
Back Market is a global marketplace for buying and selling quality refurbished products and trading in used devices like smartphones, laptops, tablets, and consoles. Gravity by Benchr classifies it under Communications. Source: Gravity by Benchr product classification.
Does Back Market have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Back Market advertises on Facebook and Instagram and on Google, where its offers often run. Check backmarket.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Back Market?
Gravity by Benchr records a company based in Italy, founded in 2014 according to LinkedIn, on a domain registered in 2015, with 1,054 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Back Market doing well?
Yes. Gravity by Benchr estimates about 2,579,400 visits to backmarket.it in September 2026, down 0% in a month and up 40% over three months. Back Market ranks #1 of 175 Communications brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Back Market's ad budget?
Gravity by Benchr does not publish a spend figure for Back Market on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Communications brands in Italy?
Among Communications brands in Italy in the Gravity by Benchr index, Back Market ranks #1 of 175 by estimated traffic. Its closest competitors on the same market are refurbed.dk, asgoodasnew.de, recommerce.com, Reebelo, theioutlet.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Back Market.