Brand page · Lawn & Garden · United States
Backyard Discovery: 325K visits a month, 88 active Meta ads, Gravity score 620.
Backyard Discovery — Backyard Discovery is a manufacturer of wooden residential outdoor play sets, swing sets, pergolas, outdoor kitchens, and saunas. The company designs and produces ready-to-assemble outdoor structures for families. In September 2026 backyarddiscovery.com drew an estimated 325K visits, down 19% on the month before. It ranks #16 of 3,965 Lawn & Garden brands in United States and holds a 2.2 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Lawn & Garden brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Backyard Discovery is a manufacturer of wooden residential outdoor play sets, swing sets, pergolas, outdoor kitchens, and saunas. The company designs and produces ready-to-assemble outdoor structures for families.
01 · Traffic
How much traffic Backyard Discovery gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Backyard Discovery drew an estimated 325K visits in September 2026, down 19% on the month before and down 38% over three months.
- Worldwide#35,227of 4.5M sites · Top 1%
- In United States#11,449of 1.2M sites · Top 1%
- Lawn & Garden, worldwide#116of 52,482 brands · Top 1%
- Lawn & Garden, United States#16of 3,965 brands · Top 1%
325K
estimated visits in September
1 mo ▼ −18.6%4 mo ▼ −37.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Backyard Discovery.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Backyard Discovery holds 2.2 out of 5 on Trustpilot over 12 reviews, 9 of them in the last twelve months: 17% of customers give five stars and 75% one star.
Playground Outdoor Furniture Store Garden Building Supplier Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Backyard Discovery sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Backyard Discovery sells on Shopify, 100% of its catalogue in stock. The best seller is Canyon Creek Swing Set, at US$1,499.00, followed by Skyfort II Swing Set and Bristol Point Swing Set.
#1Canyon Creek Swing SetBackyard DiscoveryUS$1,499.00In stock
#2Skyfort II Swing SetBackyard DiscoveryUS$2,199.00–US$3,499.00In stock
#3Bristol Point Swing SetBackyard DiscoveryUS$2,199.00–US$3,029.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Backyard Discovery in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 58% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$3,499.00
- Currency
- USD
04 · Ads
What Backyard Discovery is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Backyard Discovery runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2026 (image, text).
Next stop: 180° 🔥Backyard Discovery12 Oct 2026image
Fusion Flame 2 Outdoor KitchenBackyard Discovery11 Oct 2026image
Saxony Grill GazeboBackyard Discovery11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LEISURE TIME PRODUCTSverified
Text ad20 Oct 2026LEISURE TIME PRODUCTSverified
Text ad20 Oct 2026LEISURE TIME PRODUCTSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Backyard Discovery.
The creators who tag @backyarddiscovery on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @backyarddiscovery on Instagram, led by Adrian W. (57K followers, 3.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAdrian W.@styleswithace · 🇺🇸 US | Parenting family Creator | 57K | 3.6% | 2 | Tagged @backyarddiscovery |
06 · Competitors according to Gravity
Who Backyard Discovery competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Backyard Discovery among Lawn & Garden brands in United States. The closest is GardenWay.fr, then steinershopping.at, mygardenhome.de, oogarden.com, Focus Garden, Amish Country Gazebos.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GardenWay.frgardenway.fr | |||||||
| steinershopping.atsteinershopping.at | |||||||
| mygardenhome.demygardenhome.de | |||||||
| oogarden.comoogarden.com | |||||||
| Focus Gardenfocusgarden.pl | |||||||
| Amish Country Gazebosamishgazebos.com |
07 · Company
The company behind Backyard Discovery.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Backyard Discovery is a company based in Pittsburg KS, United States, founded in 1968 according to LinkedIn, on a domain registered in June 2007. It employs about 148 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Pittsburg KS
- Founded
- 1968, per LinkedIn
- Domain registered
- 1 Jun 2007
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 148 on LinkedIn · 201-500
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- backyarddiscovery.com · Shopify · USD
- Catalogue
- 47 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Backyard Discovery
What people ask Google about Backyard Discovery.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Backyard Discovery a legit company?
According to Gravity by Benchr, Backyard Discovery is a brand based in Pittsburg KS, United States: its website has existed since June 2007, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 148 people on LinkedIn, it has 52,952 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Backyard Discovery reviews
Customers rate Backyard Discovery 2.2 out of 5 on Trustpilot over 12 reviews, 9 of them in the last twelve months: 17% give five stars, 75% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Backyard Discovery known for?
Backyard Discovery is a manufacturer of wooden residential outdoor play sets, swing sets, pergolas, outdoor kitchens, and saunas. The company designs and produces ready-to-assemble outdoor structures for families. Gravity by Benchr classifies it under Lawn & Garden, with Outdoor Living making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Backyard Discovery expensive?
Backyard Discovery's best seller, Canyon Creek Swing Set, sells US$1,499.00 on backyarddiscovery.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check backyarddiscovery.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Backyard Discovery discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Backyard Discovery advertises on Facebook and Instagram and on Google, where its offers often run. Check backyarddiscovery.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Backyard Discovery?
Backyard Discovery sells on its own website, backyarddiscovery.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Backyard Discovery?
Gravity by Benchr records a company based in Pittsburg KS, United States, founded in 1968 according to LinkedIn, on a domain registered in 2007, with 148 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Backyard Discovery doing well?
Not at the moment. Gravity by Benchr estimates about 324,600 visits to backyarddiscovery.com in September 2026, down 19% in a month and down 38% over three months. Backyard Discovery ranks #16 of 3,965 Lawn & Garden brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Backyard Discovery use?
Gravity by Benchr identifies backyarddiscovery.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Backyard Discovery's ad budget?
Gravity by Benchr does not publish a spend figure for Backyard Discovery on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands in United States?
Among Lawn & Garden brands in United States in the Gravity by Benchr index, Backyard Discovery ranks #16 of 3,965 by estimated traffic. Its closest competitors on the same market are GardenWay.fr, steinershopping.at, mygardenhome.de, oogarden.com, Focus Garden. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Backyard Discovery.