Brand page · Personal Care · United States
Badger: 61.1K visits a month, 36 active Meta ads, Gravity score 552.
Badger — Badger is a family-owned business that manufactures organic skincare and mineral sunscreens using simple ingredients from nature. In September 2026 badgerbalm.com drew an estimated 61.1K visits, down 26% on the month before. It ranks #1,188 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Badger is a family-owned business that manufactures organic skincare and mineral sunscreens using simple ingredients from nature.
01 · Traffic
How much traffic Badger gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Badger drew an estimated 61.1K visits in September 2026, down 26% on the month before and down 49% over three months.
- Worldwide#143,255of 4.5M sites · Top 5%
- In United States#46,294of 1.2M sites · Top 5%
- Personal Care, worldwide#7,201of 215,119 brands · Top 5%
- Personal Care, United States#1,188of 33,626 brands · Top 5%
61.1K
estimated visits in September
1 mo ▼ −26.5%4 mo ▼ −49.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Badger.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Badger holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Badger sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Badger sells on Shopify, 90% of its catalogue in stock. The best seller is Bug Spray, at US$10.99–US$24.99, followed by Sport Mineral Sunscreen Cream - SPF 40 and Mineral Sunscreen Lip Balm - SPF 15.
#2Bug SprayBadgerUS$10.99–US$24.99In stock
#3Sport Mineral Sunscreen Cream - SPF 40BadgerUS$18.99In stock
Mineral Sunscreen Lip Balm - SPF 15BadgerUS$4.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Badger in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 87% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$19.99
- Currency
- USD
04 · Ads
What Badger is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Badger runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2024 (image, text, video).
Sun-Kissed Skin, ProtectedBadger Balm7 Oct 2026video
Sun Care That Looks Good on YouBadger Balm2 Oct 2026video
Built For Long Days OutsideBadger Balm14 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026W.S. Badger Company Inc.verified
Text ad20 Oct 2026W.S. Badger Company Inc.verified
Text ad20 Oct 2026W.S. Badger Company Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Badger.
The creators who tag @badgerbalm on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @badgerbalm on Instagram, led by Tyler Coleman (10K followers, 3.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTyler Coleman@thecolemancollection · 🇺🇸 US | Pets nature Creator | 10K | 3.8% | 7 | Tagged @badgerbalm |
06 · Competitors according to Gravity
Who Badger competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Badger among Personal Care brands in United States. The closest is Chagrin Valley Soap & Salve, then Blu Atlas, adunniorganics.com, Jack Black, Your Saha, Oars + Alps.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Chagrin Valley Soap & Salvechagrinvalleysoapandsalve.com | |||||||
| Blu Atlasbluatlas.com | |||||||
| adunniorganics.comadunniorganics.com | |||||||
| Jack Blackgetjackblack.com | |||||||
| Your Sahayoursaha.com | |||||||
| Oars + Alpsoarsandalps.com |
07 · Company
The company behind Badger.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Badger is a company based in Gilsum, United States, founded in 1995 according to LinkedIn, on a domain registered in March 1999. It employs about 37 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Gilsum
- Founded
- 1995, per LinkedIn
- Domain registered
- 22 Mar 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 37 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- badgerbalm.com · Shopify · USD
- Catalogue
- 47 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Badger
What people ask Google about Badger.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Badger legit?
According to Gravity by Benchr, Badger is a brand based in Gilsum, United States: its website has existed since March 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 37 people on LinkedIn, it has 81,909 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Badger sell?
Badger is a family-owned business that manufactures organic skincare and mineral sunscreens using simple ingredients from nature. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 60% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Badger expensive?
Badger's best seller, Bug Spray, sells from US$10.99 to US$24.99 on badgerbalm.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check badgerbalm.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Badger discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Badger advertises on Facebook and Instagram and on Google, where its offers often run. Check badgerbalm.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Badger?
Badger sells on its own website, badgerbalm.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Badger?
Gravity by Benchr records a company based in Gilsum, United States, founded in 1995 according to LinkedIn, on a domain registered in 1999, with 37 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Badger growing?
Not at the moment. Gravity by Benchr estimates about 61,100 visits to badgerbalm.com in September 2026, down 26% in a month and down 49% over three months. Badger ranks #1,188 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Badger use?
Gravity by Benchr identifies badgerbalm.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Badger spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Badger on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Badger ranks #1,188 of 33,626 by estimated traffic. Its closest competitors on the same market are Chagrin Valley Soap & Salve, Blu Atlas, adunniorganics.com, Jack Black, Your Saha. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Badger.