Brand page · Clothing · Australia
Baiia: 58.8K visits a month, 681 active Meta ads, Gravity score 690.
Baiia — Baiia Swimwear is an Australian sustainable swimwear label creating eco-friendly bikinis and reversible swimsuits from recycled plastic materials, designed to support and sculpt curves for plus size women. In September 2026 baiia.com.au drew an estimated 58.8K visits, up 195% on the month before. It ranks #535 of 12,275 Clothing brands in Australia and holds a 4.2 Trustpilot rating over 877 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Baiia Swimwear is an Australian sustainable swimwear label creating eco-friendly bikinis and reversible swimsuits from recycled plastic materials, designed to support and sculpt curves for plus size women.
01 · Traffic
How much traffic Baiia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Baiia drew an estimated 58.8K visits in September 2026, up 195% on the month before and up 199% over three months.
- Worldwide#148,011of 4.5M sites · Top 5%
- In Australia#3,538of 105K sites · Top 5%
- Clothing, worldwide#14,299of 459,295 brands · Top 5%
- Clothing, Australia#535of 12,275 brands · Top 5%
58.8K
estimated visits in September
1 mo ▲ +195.0%4 mo ▲ +199.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Baiia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Baiia holds 4.2 out of 5 on Trustpilot over 877 reviews, 88 of them in the last twelve months: 75% of customers give five stars and 11% one star. That volume places Baiia in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Baiia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Baiia sells on Shopify, 97% of its catalogue in stock. The best seller is Valencia Reversible Bikini Bottoms, at A$149.00, followed by Valencia Classic Bikini Top and Tulum Reversible Bikini Bottoms.
#1Valencia Reversible Bikini BottomsBaiiaA$149.00In stock
#2Valencia Classic Bikini TopBaiiaA$189.00In stock
#3Tulum Reversible Bikini BottomsBaiiaA$149.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Baiia in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 98% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$131.81
- Currency
- AUD
04 · Ads
What Baiia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Baiia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Shop New ArrivalsBAIIA7 Oct 2026video
Stunner @sophia.cragnolini styles our One Piece Wrap Top in Sicilia & shares what she loves about this piece from coverage to its versatilitBAIIA7 Oct 2026video
Shop New ArrivalsBAIIA7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad11 Dec 2025Baiia Pty Ltdverified
Text ad11 Dec 2025Baiia Pty Ltdverified
Text ad11 Dec 2025Baiia Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Baiia.
The creators who tag @baiia_label on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @baiia_label on Instagram, led by Amber (14.6K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmber@amberbaiia · 🇬🇧 GB | Fashion style luxury Creator | 14.6K | 0.4% | 15 | Tagged @baiia_label |
06 · Competitors according to Gravity
Who Baiia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Baiia among Clothing brands in Australia. The closest is bond-eye swim, then LA-LU, Baiia, MYRASWIM, bond-eye Australia, SAINT SOMEBODY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bond-eye swimbond-eye.com | |||||||
| LA-LUlalulabel.com | |||||||
| Baiiabaiia.co | |||||||
| MYRASWIMmyraswim.com | |||||||
| bond-eye Australiabond-eye.com.au | |||||||
| SAINT SOMEBODYsaintsomebody.com.au |
07 · Company
The company behind Baiia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Baiia is a company based in Wooloowin, Australia. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Wooloowin
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- baiia.com.au · Shopify · AUD
- Catalogue
- 180 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Baiia
What people ask Google about Baiia.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Baiia legit?
According to Gravity by Benchr, Baiia is a brand based in Wooloowin, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 236,308 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Baiia reviews
Customers rate Baiia 4.2 out of 5 on Trustpilot over 877 reviews, 88 of them in the last twelve months: 75% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Baiia sell?
Baiia Swimwear is an Australian sustainable swimwear label creating eco-friendly bikinis and reversible swimsuits from recycled plastic materials, designed to support and sculpt curves for plus size women. Gravity by Benchr classifies it under Clothing, with Swimwear making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Baiia cost?
Baiia's best seller, Valencia Reversible Bikini Bottoms, sells A$149.00 on baiia.com.au. 97% of the catalogue is in stock. Gravity does not track prices daily: check baiia.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Baiia discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Baiia advertises on Facebook and Instagram and on Google, where its offers often run. Check baiia.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Baiia?
Baiia sells on its own website, baiia.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Baiia?
Gravity by Benchr records a company based in Wooloowin, Australia, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Baiia growing?
Yes. Gravity by Benchr estimates about 58,800 visits to baiia.com.au in September 2026, up 195% in a month and up 199% over three months. Baiia ranks #535 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Baiia use?
Gravity by Benchr identifies baiia.com.au as a Shopify store (Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Baiia's ad budget?
Gravity by Benchr does not publish a spend figure for Baiia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Baiia ranks #535 of 12,275 by estimated traffic. Its closest competitors on the same market are bond-eye swim, LA-LU, Baiia, MYRASWIM, bond-eye Australia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Baiia.