Brand page · Food Items · Australia

Bakers Delight Top 1% worldwide Top 1% in Australia Top 1% in Food Items Top 1% in Food Items in Australia
bakersdelight.com.au·🇦🇺 Camberwell, Australia· Shopify

Bakers Delight: 260K visits a month, 105 active Meta ads, Gravity score 596.

Bakers Delight — Bakers Delight is an Australian bakery chain that sells freshly baked bread and other baked goods using real ingredients and traditional recipes. In September 2026 bakersdelight.com.au drew an estimated 260K visits, down 8% on the month before. It ranks #8 of 3,754 Food Items brands in Australia and holds a 2.6 Trustpilot rating over 14 reviews.

bakersdelight.com.au@bakersdelight 104KYouTube 2.1KFacebookLinkedIn 13.8KTrustpilot 2.6Meta Ad Library 105

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
260K
−8% vs. August 2026
Instagram followers
104K
2,065 posts · @bakersdelight
Trustpilot
2.6
14 reviews · 10 in 12 months
Meta ads
105
active · on Google since 2024
Products
100%
in stock · 33 collections
Rank in Australia
#8
of 3,754 in Food Items
LinkedIn
13.8K
followers · 2,711 employees
Earned media value
€7.6k
per month, Instagram

Gravity score

596/ 1000 · 10 of 10 indicators rated
Brand Power629
Momentum421
Performance739

Percentiles within 35 peers: Food Items brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Bakers Delight is an Australian bakery chain that sells freshly baked bread and other baked goods using real ingredients and traditional recipes.

01 · Traffic

How much traffic Bakers Delight gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Bakers Delight drew an estimated 260K visits in September 2026, down 8% on the month before and up 1% over three months.

  • Worldwide#42,118of 4.5M sites · Top 1%
  • In Australia#854of 105K sites · Top 1%
  • Food Items, worldwide#970of 260,714 brands · Top 1%
  • Food Items, Australia#8of 3,754 brands · Top 1%
Monthly visitssource Sept 2026

260K

estimated visits in September

1 mo ▼ −8.5%4 mo ▲ +0.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Bakers Delight.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Bakers Delight holds 2.6 out of 5 on Trustpilot over 14 reviews, 10 of them in the last twelve months: 21% of customers give five stars and 64% one star.

Trustpilotread 21 Oct 2026
2.6TrustScore · 14 reviews · 10 in 12 months
5 ★21%
4 ★0%
3 ★7%
2 ★7%
1 ★64%

Cake Shop Bakery

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Bakers Delight sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Bakers Delight's catalogue yet.

ProductsCatalogue read Oct 2026

Data not available

Catalogue mixOct 2026

Data not available

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items96%
Food, Beverages & Tobacco0%
Clothing0%

The dominant category places Bakers Delight in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
0% of the catalogue
In stock
100%
Upper price quartile
Data not available
Currency
AUD

05 · Influencers

Who talks about Bakers Delight.

The creators who tag @bakersdelight on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @bakersdelight on Instagram, led by The Chrissie Swan Show (103K followers, 0.1% engagement).

Influencersaccounts tagging @bakersdelight · Instagram
AccountProfileFollowersEngagementTagsRelationship
TThe Chrissie Swan Show@thechrissieswanshow · 🇦🇺 AUCinema series pop culture Creator103K0.1%3Tagged @bakersdelight
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Bakers Delight competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Bakers Delight among Food Items brands in Australia. The closest is COBS Bread, then Cindys Bakery and Restaurant, THE CITY BAKERY(ザ シティ ベーカリー), Paris Baguette, daiichipan.co.jp, paris.co.kr.

CompetitorsFood Items · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
COBS Breadcobsbread.com
Cindys Bakery and Restaurantcindysbakery.com
THE CITY BAKERY(ザ シティ ベーカリー)thecitybakery.jp
Paris Baguetteparisbaguette.com
daiichipan.co.jpdaiichipan.co.jp
paris.co.krparis.co.kr
Competitors Gravity finds for Bakers Delight. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Bakers Delight with COBS Bread

07 · Company

The company behind Bakers Delight.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Bakers Delight is a company based in Camberwell, Australia, founded in 1980 according to LinkedIn. It employs about 2,711 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia · Camberwell
Founded
1980, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
2,711 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
bakersdelight.com.au · Shopify · AUD
Catalogue
33 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Bakers Delight

What people ask Google about Bakers Delight.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Bakers Delight a legit company?

According to Gravity by Benchr, Bakers Delight is a brand based in Camberwell, Australia: it sells on a Shopify store, it employs 2,711 people on LinkedIn, it has 104,408 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Bakers Delight?

Customers rate Bakers Delight 2.6 out of 5 on Trustpilot over 14 reviews, 10 of them in the last twelve months: 21% give five stars, 64% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Bakers Delight known for?

Bakers Delight is an Australian bakery chain that sells freshly baked bread and other baked goods using real ingredients and traditional recipes. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification, October 2026.

Is there a Bakers Delight discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Bakers Delight advertises on Facebook and Instagram and on Google, where its offers often run. Check bakersdelight.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Bakers Delight?

Bakers Delight sells on its own website, bakersdelight.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Bakers Delight?

Gravity by Benchr records a company based in Camberwell, Australia, founded in 1980 according to LinkedIn, with 2,711 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Bakers Delight growing?

Yes. Gravity by Benchr estimates about 259,700 visits to bakersdelight.com.au in September 2026, down 8% in a month and up 1% over three months. Bakers Delight ranks #8 of 3,754 Food Items brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Bakers Delight use?

Gravity by Benchr identifies bakersdelight.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Bakers Delight spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Bakers Delight on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in Australia?

Among Food Items brands in Australia in the Gravity by Benchr index, Bakers Delight ranks #8 of 3,754 by estimated traffic. Its closest competitors on the same market are COBS Bread, Cindys Bakery and Restaurant, THE CITY BAKERY(ザ シティ ベーカリー), Paris Baguette, daiichipan.co.jp. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bakers Delight.