Brand page · Personal Care · United States
Barefaced: 62K visits a month, 165 active Meta ads, Gravity score 523.
Barefaced — Barefaced is a direct-to-consumer skincare brand that simplifies skincare routines with results-driven products and expert guidance, offering personalized routines based on skin type analysis. In September 2026 barefaced.com drew an estimated 62K visits, up 36% on the month before. It ranks #1,178 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Barefaced is a direct-to-consumer skincare brand that simplifies skincare routines with results-driven products and expert guidance, offering personalized routines based on skin type analysis.
01 · Traffic
How much traffic Barefaced gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Barefaced drew an estimated 62K visits in September 2026, up 36% on the month before and down 75% over three months.
- Worldwide#141,388of 4.5M sites · Top 5%
- In United States#45,714of 1.2M sites · Top 5%
- Personal Care, worldwide#7,114of 215,119 brands · Top 5%
- Personal Care, United States#1,178of 33,626 brands · Top 5%
62K
estimated visits in September
1 mo ▲ +36.1%4 mo ▼ −75.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Barefaced.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Barefaced holds 3.0 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Beauty Product Supplier Cosmetics Store Health and Beauty Shop Beauty Supply Store Cosmetics Industry Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Barefaced sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Barefaced sells on Shopify, 100% of its catalogue in stock. The best seller is Toning Pads II, at US$52.00, followed by Toning Pads and Liquid Gold.
#1Toning Pads IIBarefacedUS$52.00In stock
#2Toning PadsBarefacedUS$50.00In stock
#3Liquid GoldBarefacedUS$136.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Barefaced in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$130.00
- Currency
- USD
04 · Ads
What Barefaced is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Barefaced runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
Stop Guessing. Start Seeing Results.Barefaced4 Oct 2026image
Stop Guessing. Start Seeing Results.Barefaced4 Oct 2026image
SPF DuoBarefaced1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026JH Aesthetics, LLCverified
Text ad20 Oct 2026JH Aesthetics, LLCverified
Image ad20 Oct 2026JH Aesthetics, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Barefaced.
The creators who tag @barefaced on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @barefaced on Instagram, led by Elyse Lapeyre Dieste (37.2K followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EElyse Lapeyre Dieste@thehealthylittlefoodie_ · 🇺🇸 US | Parenting family Creator | 37.2K | 1.6% | 3 | Tagged @barefaced |
06 · Competitors according to Gravity
Who Barefaced competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Barefaced among Personal Care brands in United States. The closest is Shop Paula's Choice, then SkincareEssentials, Dermacy Labs, Simple Skincare, facetheory.com, Farmacy Beauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shop Paula's Choicepaulaschoice.com.au | |||||||
| SkincareEssentialsskincareessentials.com | |||||||
| Dermacy Labsdermacylabs.com | |||||||
| Simple Skincaresimpleskincare.in | |||||||
| facetheory.comfacetheory.com | |||||||
| Farmacy Beautyfarmacybeauty.com |
07 · Company
The company behind Barefaced.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Barefaced is a company based in Knoxville, United States, founded in 2018 according to LinkedIn, on a domain registered in December 2002. It employs about 28 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Knoxville
- Founded
- 2018, per LinkedIn
- Domain registered
- 27 Dec 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- barefaced.com · Shopify · USD
- Catalogue
- 78 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Barefaced
What people ask Google about Barefaced.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Barefaced legit?
According to Gravity by Benchr, Barefaced is a brand based in Knoxville, United States: its website has existed since December 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 220,129 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Barefaced known for?
Barefaced is a direct-to-consumer skincare brand that simplifies skincare routines with results-driven products and expert guidance, offering personalized routines based on skin type analysis. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 85% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Barefaced expensive?
Barefaced's best seller, Toning Pads II, sells US$52.00 on barefaced.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check barefaced.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Barefaced have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Barefaced advertises on Facebook and Instagram and on Google, where its offers often run. Check barefaced.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Barefaced?
Barefaced sells on its own website, barefaced.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Barefaced?
Gravity by Benchr records a company based in Knoxville, United States, founded in 2018 according to LinkedIn, on a domain registered in 2002, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Barefaced doing well?
Not at the moment. Gravity by Benchr estimates about 62,000 visits to barefaced.com in September 2026, up 36% in a month and down 75% over three months. Barefaced ranks #1,178 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Barefaced use?
Gravity by Benchr identifies barefaced.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Barefaced's ad budget?
Gravity by Benchr does not publish a spend figure for Barefaced on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Barefaced ranks #1,178 of 33,626 by estimated traffic. Its closest competitors on the same market are Shop Paula's Choice, SkincareEssentials, Dermacy Labs, Simple Skincare, facetheory.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Barefaced.