Brand page · Personal Care · Australia
Beautopia Hair & Beauty: 166K visits a month, 8 active Meta ads, Gravity score 509.
Beautopia Hair & Beauty — Beautopia Hair & Beauty is an Australian owned and operated company that distributes hair and beauty supplies, offering a comprehensive range of imported and local brands and products for makeup professionals, hairdressers, and individuals. In September 2026 beautopia.com.au drew an estimated 166K visits, up 26% on the month before. It ranks #29 of 6,103 Personal Care brands in Australia and holds a 2.8 Trustpilot rating over 60 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Beautopia Hair & Beauty is an Australian owned and operated company that distributes hair and beauty supplies, offering a comprehensive range of imported and local brands and products for makeup professionals, hairdressers, and individuals.
01 · Traffic
How much traffic Beautopia Hair & Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Beautopia Hair & Beauty drew an estimated 166K visits in September 2026, up 26% on the month before and up 39% over three months.
- Worldwide#61,134of 4.5M sites · Top 5%
- In Australia#1,280of 105K sites · Top 5%
- Personal Care, worldwide#2,861of 215,119 brands · Top 5%
- Personal Care, Australia#29of 6,103 brands · Top 1%
166K
estimated visits in September
1 mo ▲ +26.0%4 mo ▲ +39.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Beautopia Hair & Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Beautopia Hair & Beauty holds 2.8 out of 5 on Trustpilot over 60 reviews, 3 of them in the last twelve months: 25% of customers give five stars and 63% one star. That volume places Beautopia Hair & Beauty in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Supply Store Beauty Product Supplier Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Beautopia Hair & Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Beautopia Hair & Beauty sells on Shopify, 90% of its catalogue in stock. The best seller is Indola Sculpture Gel Spray 250ml, at A$14.95, followed by Jeval Marshmallow Leave-in Reconstructor Mousse 200ml and Brilliant Silver White 15ml.
Indola Sculpture Gel Spray 250mlBeautopia Hair & BeautyA$14.95In stock
Jeval Marshmallow Leave-in Reconstructor Mousse 200mlBeautopia Hair & BeautyA$28.95In stock
Brilliant Silver White 15mlBeautopia Hair & BeautyA$19.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Beautopia Hair & Beauty in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 29% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$26.47
- Currency
- AUD
04 · Ads
What Beautopia Hair & Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Beautopia Hair & Beauty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text, video).
Beautopia Hair & Beauty SuppliesBeautopia Hair & Beauty Supplies8 Apr 2021image
Beautopia Hair & Beauty SuppliesBeautopia Hair & Beauty Supplies8 Apr 2021image
Keracolor Color+ Clenditioner 355mlBeautopia Hair & Beauty Supplies8 Apr 2021image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SA HAIR SUPPLIESverified
Text ad20 Oct 2026SA HAIR SUPPLIESverified
Text ad20 Oct 2026SA HAIR SUPPLIESverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Beautopia Hair & Beauty.
The creators who tag @beautopia_australia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Beautopia Hair & Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Beautopia Hair & Beauty among Personal Care brands in Australia. The closest is sallybeauty.co.uk, then salon-services.com, beautycoiffure.com, SalonCentric, Capital Hair & Beauty, laboutiqueducoiffeur.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sallybeauty.co.uksallybeauty.co.uk | |||||||
| salon-services.comsalon-services.com | |||||||
| beautycoiffure.combeautycoiffure.com | |||||||
| SalonCentricsaloncentric.com | |||||||
| Capital Hair & Beautycapitalhairandbeauty.co.uk | |||||||
| laboutiqueducoiffeur.comlaboutiqueducoiffeur.com |
07 · Company
The company behind Beautopia Hair & Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Beautopia Hair & Beauty is a company based in Lane Cove West, Australia, founded in 2005 according to LinkedIn. It employs about 35 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Lane Cove West
- Founded
- 2005, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 35 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- beautopia.com.au · Shopify · AUD
- Catalogue
- 869 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Beautopia Hair & Beauty
What people ask Google about Beautopia Hair & Beauty.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Beautopia Hair & Beauty a legit company?
According to Gravity by Benchr, Beautopia Hair & Beauty is a brand based in Lane Cove West, Australia: it sells on a Shopify store, it employs 35 people on LinkedIn, it has 6,282 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Beautopia Hair & Beauty reviews: is it worth it?
Customers rate Beautopia Hair & Beauty 2.8 out of 5 on Trustpilot over 60 reviews, 3 of them in the last twelve months: 25% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Beautopia Hair & Beauty known for?
Beautopia Hair & Beauty is an Australian owned and operated company that distributes hair and beauty supplies, offering a comprehensive range of imported and local brands and products for makeup professionals, hairdressers, and individuals. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Beautopia Hair & Beauty expensive?
Beautopia Hair & Beauty's best seller, Indola Sculpture Gel Spray 250ml, sells A$14.95 on beautopia.com.au. 90% of the catalogue is in stock. Gravity does not track prices daily: check beautopia.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Beautopia Hair & Beauty have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Beautopia Hair & Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check beautopia.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Beautopia Hair & Beauty?
Beautopia Hair & Beauty sells on its own website, beautopia.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Beautopia Hair & Beauty?
Gravity by Benchr records a company based in Lane Cove West, Australia, founded in 2005 according to LinkedIn, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Beautopia Hair & Beauty doing well?
Yes. Gravity by Benchr estimates about 166,200 visits to beautopia.com.au in September 2026, up 26% in a month and up 39% over three months. Beautopia Hair & Beauty ranks #29 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Beautopia Hair & Beauty use?
Gravity by Benchr identifies beautopia.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Beautopia Hair & Beauty spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Beautopia Hair & Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Beautopia Hair & Beauty ranks #29 of 6,103 by estimated traffic. Its closest competitors on the same market are sallybeauty.co.uk, salon-services.com, beautycoiffure.com, SalonCentric, Capital Hair & Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Beautopia Hair & Beauty.