Brand page · Personal Care · United Kingdom
Beauty Base: 175K visits a month, 36 active Meta ads, Gravity score 574.
Beauty Base — Beauty Base is a UK-based online retailer of fragrance and beauty products, also operating several retail stores. They offer a wide range of branded beauty products including perfumes, skincare, and makeup for both men and women. In September 2026 beautybase.com drew an estimated 175K visits, up 41% on the month before. It ranks #97 of 8,226 Personal Care brands in United Kingdom and holds a 4.7 Trustpilot rating over 5,969 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Beauty Base is a UK-based online retailer of fragrance and beauty products, also operating several retail stores. They offer a wide range of branded beauty products including perfumes, skincare, and makeup for both men and women.
01 · Traffic
How much traffic Beauty Base gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Beauty Base drew an estimated 175K visits in September 2026, up 41% on the month before and up 22% over three months.
- Worldwide#58,610of 4.5M sites · Top 5%
- In United Kingdom#2,988of 192K sites · Top 5%
- Personal Care, worldwide#2,725of 215,119 brands · Top 5%
- Personal Care, United Kingdom#97of 8,226 brands · Top 5%
175K
estimated visits in September
1 mo ▲ +40.7%4 mo ▲ +22.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Beauty Base.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Beauty Base holds 4.7 out of 5 on Trustpilot over 5,969 reviews, 540 of them in the last twelve months: 88% of customers give five stars and 6% one star. That volume places Beauty Base in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Beauty Base sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Beauty Base sells on Shopify, 52% of its catalogue in stock. The best seller is Rabanne 1 Million Elixir Parfum Intense 100ml Spray, at £69.00, followed by Rabanne Invictus Platinum Eau De Parfum 50ml Spray and Carolina Herrera 212 VIP Black Eau De Parfum 100ml Spray.
#1Rabanne 1 Million Elixir Parfum Intense 100ml SprayBeauty Base£69.00In stock
#2Rabanne Invictus Platinum Eau De Parfum 50ml SprayBeauty Base£55.00In stock
#3Carolina Herrera 212 VIP Black Eau De Parfum 100ml SprayBeauty Base£63.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Beauty Base in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 6% of the catalogue
- In stock
- 52%
- Upper price quartile
- US$86.03
- Currency
- GBP
04 · Ads
What Beauty Base is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Beauty Base runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2022 (image, text, video).
default_collection_headlineBeauty Base21 Sept 2026image
Women's Perfume | Women's Designer Fragrances | Beauty BaseBeauty Base16 Sept 2026image
Women's Perfume | Women's Designer Fragrances | Beauty BaseBeauty Base7 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Beauty Base Online Ltdverified
Image ad20 Oct 2026Beauty Base Online Ltdverified
Text ad19 Oct 2026Beauty Base Online Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Beauty Base.
The creators who tag @beautybase on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @beautybase on Instagram, led by Tony Flynn (18.5K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTony Flynn@_tonyflynn · INTL | Beauty cosmetics skincare Creator | 18.5K | 0.4% | 1 | Tagged @beautybase |
06 · Competitors according to Gravity
Who Beauty Base competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Beauty Base among Personal Care brands in United Kingdom. The closest is parfumcity, then Cosmetic, allbeauty, nl.fragrance.com, My Perfume Shop, casadelprofumo.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| parfumcityparfumcity.com.ua | |||||||
| Cosmeticcosmetic.cl | |||||||
| allbeautyallbeauty.com | |||||||
| nl.fragrance.comnl.fragrance.com | |||||||
| My Perfume Shopmyperfumeshop.com.au | |||||||
| casadelprofumo.itcasadelprofumo.it |
07 · Company
The company behind Beauty Base.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Beauty Base is a company based in London, United Kingdom, founded in 1975 according to LinkedIn, on a domain registered in August 2001. It employs about 110 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1975, per LinkedIn
- Domain registered
- 5 Aug 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 110 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- beautybase.com · Shopify · GBP
- Catalogue
- 799 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Beauty Base
What people ask Google about Beauty Base.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Beauty Base a legit company?
According to Gravity by Benchr, Beauty Base is a brand based in London, United Kingdom: its website has existed since August 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 110 people on LinkedIn, it has 12,974 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Beauty Base reviews: is it worth it?
Customers rate Beauty Base 4.7 out of 5 on Trustpilot over 5,969 reviews, 540 of them in the last twelve months: 88% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Beauty Base?
Beauty Base is a UK-based online retailer of fragrance and beauty products, also operating several retail stores. They offer a wide range of branded beauty products including perfumes, skincare, and makeup for both men and women. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Beauty Base prices: how much is it?
Beauty Base's best seller, Rabanne 1 Million Elixir Parfum Intense 100ml Spray, sells £69.00 on beautybase.com. 52% of the catalogue is in stock. Gravity does not track prices daily: check beautybase.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Beauty Base discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Beauty Base advertises on Facebook and Instagram and on Google, where its offers often run. Check beautybase.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Beauty Base?
Beauty Base sells on its own website, beautybase.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Beauty Base?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1975 according to LinkedIn, on a domain registered in 2001, with 110 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Beauty Base doing well?
Yes. Gravity by Benchr estimates about 174,700 visits to beautybase.com in September 2026, up 41% in a month and up 22% over three months. Beauty Base ranks #97 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Beauty Base use?
Gravity by Benchr identifies beautybase.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Beauty Base spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Beauty Base on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Beauty Base ranks #97 of 8,226 by estimated traffic. Its closest competitors on the same market are parfumcity, Cosmetic, allbeauty, nl.fragrance.com, My Perfume Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Beauty Base.