Brand page · Personal Care · United States

Beauty of Joseon Top 1% worldwide Top 1% in United States Top 1% in Personal Care Top 1% in Personal Care in United States
beautyofjoseon.com·🇺🇸 Cypress, United States· Shopify·Since 2017

Beauty of Joseon: 868K visits a month, 364 active Meta ads, Gravity score 640.

Beauty of Joseon — Explore Beauty of Joseon, a Korean skincare brand 100% dedicated to creating clean & effective skincare products using traditional Korean Hanbang ingredients. In September 2026 beautyofjoseon.com drew an estimated 868K visits, down 17% on the month before. It ranks #76 of 33,626 Personal Care brands in United States and holds a 2.6 Trustpilot rating over 56 reviews.

beautyofjoseon.com@beautyofjoseon_official 1.4MLinkedIn 189Trustpilot 2.6Meta Ad Library 364

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
868K
−17% vs. August 2026
Instagram followers
1.4M
1,491 posts · @beautyofjoseon_official
Trustpilot
2.6
56 reviews · 35 in 12 months
Meta ads
364
active · on Google since 2026
Products
92%
in stock · 274 collections
Rank in United States
#76
of 33,626 in Personal Care
LinkedIn
189
followers · 7 employees
Earned media value
€1.1m
per month, Instagram

Gravity score

640/ 1000 · 10 of 10 indicators rated
Brand Power627
Momentum597
Performance696

Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Explore Beauty of Joseon, a Korean skincare brand 100% dedicated to creating clean & effective skincare products using traditional Korean Hanbang ingredients.

01 · Traffic

How much traffic Beauty of Joseon gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Beauty of Joseon drew an estimated 868K visits in September 2026, down 17% on the month before and down 24% over three months.

  • Worldwide#16,179of 4.5M sites · Top 1%
  • In United States#5,345of 1.2M sites · Top 1%
  • Personal Care, worldwide#565of 215,119 brands · Top 1%
  • Personal Care, United States#76of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

868K

estimated visits in September

1 mo ▼ −16.8%4 mo ▼ −24.0%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Beauty of Joseon.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Beauty of Joseon holds 2.6 out of 5 on Trustpilot over 56 reviews, 35 of them in the last twelve months: 32% of customers give five stars and 55% one star. That volume places Beauty of Joseon in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
2.6TrustScore · 56 reviews · 35 in 12 months
Top 40% review volume
5 ★32%
4 ★4%
3 ★5%
2 ★4%
1 ★55%

Health and Beauty Shop Cosmetics Store Beauty Product Supplier Cosmetics Industry Cosmetic Products Manufacturer Beauty Supply Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Beauty of Joseon sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Beauty of Joseon sells on Shopify, 92% of its catalogue in stock. The best seller is Dynasty Cream, at US$10.50–US$72.00, followed by Revive Eye Serum : Ginseng + Retinal and Green Plum Refreshing Cleanser.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics95%
Apparel & Accessories3%
Massage & Relaxation2%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care97%
Apparel & Accessories3%

The dominant category places Beauty of Joseon in its comparison group.

Prices and ratingsstore data
Average rating
4.82 / 5
Rated products
59% of the catalogue
In stock
92%
Upper price quartile
US$27.95
Currency
USD

05 · Influencers

Who talks about Beauty of Joseon.

The creators who tag @beautyofjoseon_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @beautyofjoseon_official on Instagram, led by Lirio (27.8K followers, 0.2% engagement).

Influencersaccounts tagging @beautyofjoseon_official · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLirio@lirio.skincare · 🇦🇷 ARBeauty cosmetics skincare Creator27.8K0.2%10Tagged @beautyofjoseon_official
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Beauty of Joseon competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Beauty of Joseon among Personal Care brands in United States. The closest is Korean-Skincare, then SKINSEOUL, ksisters.at, NewSeoul, celimax, SKIN1004.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Korean-Skincarekoreanskincare.nl
SKINSEOULskin-seoul.com
ksisters.atksisters.at
NewSeoulnewseoul.com.pe
celimaxcelimax.co.kr
SKIN1004skin1004.com
Competitors Gravity finds for Beauty of Joseon. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Beauty of Joseon with Korean-Skincare

07 · Company

The company behind Beauty of Joseon.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Beauty of Joseon is a company based in Cypress, United States, on a domain registered in March 2017. It employs about 7 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Cypress
Founded
Data not available
Domain registered
2 Mar 2017
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
7 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
beautyofjoseon.com · Shopify · USD
Catalogue
274 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Beauty of Joseon

What people ask Google about Beauty of Joseon.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Beauty of Joseon legit or a scam?

According to Gravity by Benchr, Beauty of Joseon is a brand based in Cypress, United States: its website has existed since March 2017, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 1,380,164 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Beauty of Joseon reviews: is it worth it?

Customers rate Beauty of Joseon 2.6 out of 5 on Trustpilot over 56 reviews, 35 of them in the last twelve months: 32% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Beauty of Joseon known for?

Explore Beauty of Joseon, a Korean skincare brand 100% dedicated to creating clean & effective skincare products using traditional Korean Hanbang ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Beauty of Joseon prices: how much is it?

Beauty of Joseon's best seller, Dynasty Cream, sells from US$10.50 to US$72.00 on beautyofjoseon.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check beautyofjoseon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Beauty of Joseon promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Beauty of Joseon advertises on Facebook and Instagram and on Google, where its offers often run. Check beautyofjoseon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Beauty of Joseon?

Beauty of Joseon sells on its own website, beautyofjoseon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Beauty of Joseon?

Gravity by Benchr records a company based in Cypress, United States, whose domain was registered in 2017, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Beauty of Joseon growing?

Not at the moment. Gravity by Benchr estimates about 867,600 visits to beautyofjoseon.com in September 2026, down 17% in a month and down 24% over three months. Beauty of Joseon ranks #76 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Beauty of Joseon use?

Gravity by Benchr identifies beautyofjoseon.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2026. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Beauty of Joseon's ad budget?

Gravity by Benchr does not publish a spend figure for Beauty of Joseon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Beauty of Joseon ranks #76 of 33,626 by estimated traffic. Its closest competitors on the same market are Korean-Skincare, SKINSEOUL, ksisters.at, NewSeoul, celimax. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Beauty of Joseon.