Brand page · Clothing · United Kingdom
Because Of Alice: 224K visits a month, 425 active Meta ads, Gravity score 576.
Because Of Alice — BOA is a contemporary British womenswear brand that offers classic, timeless staples designed to be made to last. The brand focuses on sophisticated, simple pieces that are affordable and accessible for all women. In September 2026 becauseofalice.com drew an estimated 224K visits, down 2% on the month before. It ranks #243 of 19,668 Clothing brands in United Kingdom and holds a 4.4 Trustpilot rating over 2,948 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BOA is a contemporary British womenswear brand that offers classic, timeless staples designed to be made to last. The brand focuses on sophisticated, simple pieces that are affordable and accessible for all women.
01 · Traffic
How much traffic Because Of Alice gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Because Of Alice drew an estimated 224K visits in September 2026, down 2% on the month before and down 9% over three months.
- Worldwide#47,533of 4.5M sites · Top 5%
- In United Kingdom#2,430of 192K sites · Top 5%
- Clothing, worldwide#4,264of 459,295 brands · Top 1%
- Clothing, United Kingdom#243of 19,668 brands · Top 5%
224K
estimated visits in September
1 mo ▼ −2.0%4 mo ▼ −9.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Because Of Alice.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Because Of Alice holds 4.4 out of 5 on Trustpilot over 2,948 reviews, 752 of them in the last twelve months: 81% of customers give five stars and 12% one star. That volume places Because Of Alice in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Because Of Alice sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Because Of Alice sells on Shopify, 94% of its catalogue in stock. The best seller is Wide Leg Suit Trousers - Black, at £11.00, followed by Wide Leg Suit Trousers - White and Classic Blazer With Belt - White.
#1Wide Leg Suit Trousers - BlackBecause Of Alice£11.00In stock
#2Wide Leg Suit Trousers - WhiteBecause Of Alice£11.00In stock
#3Classic Blazer With Belt - WhiteBecause Of Alice£34.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Because Of Alice in its comparison group.
- Average rating
- 4.35 / 5
- Rated products
- 40% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$112.50
- Currency
- GBP
04 · Ads
What Because Of Alice is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Because Of Alice runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Elevate Your Style, EffortlesslyBecause Of Alice7 Oct 2026image
Elevate Your Style, EffortlesslyBecause Of Alice7 Oct 2026image
Elevate Your Style, EffortlesslyBecause Of Alice7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BECAUSE OF ALICE LTDverified
Text ad20 Oct 2026BECAUSE OF ALICE LTDverified
Text ad20 Oct 2026BECAUSE OF ALICE LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Because Of Alice.
The creators who tag @becauseofalice on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @becauseofalice on Instagram, led by Alice Olivia Cross (549K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlice Olivia Cross@aliceoliviac · INTL | Fashion style luxury Creator | 549K | 0.6% | 4 | Tagged @becauseofalice |
06 · Competitors according to Gravity
Who Because Of Alice competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Because Of Alice among Clothing brands in United Kingdom. The closest is osnovawear.com, then Odd Muse, eu.nadinemerabi.com, magdabutrym.com, self-portrait, LAAGAM.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| osnovawear.comosnovawear.com | |||||||
| Odd Museoddmuse.co.uk | |||||||
| eu.nadinemerabi.comeu.nadinemerabi.com | |||||||
| magdabutrym.commagdabutrym.com | |||||||
| self-portraitself-portrait.com | |||||||
| LAAGAMlaagam.com |
07 · Company
The company behind Because Of Alice.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Because Of Alice is a company based in Redditch, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in January 2019. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Redditch
- Founded
- 2020, per LinkedIn
- Domain registered
- 23 Jan 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- becauseofalice.com · Shopify · GBP
- Catalogue
- 746 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Because Of Alice
What people ask Google about Because Of Alice.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Because Of Alice a legit company?
According to Gravity by Benchr, Because Of Alice is a brand based in Redditch, United Kingdom: its website has existed since January 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 566,724 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Because Of Alice?
Customers rate Because Of Alice 4.4 out of 5 on Trustpilot over 2,948 reviews, 752 of them in the last twelve months: 81% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Because Of Alice known for?
BOA is a contemporary British womenswear brand that offers classic, timeless staples designed to be made to last. The brand focuses on sophisticated, simple pieces that are affordable and accessible for all women. Gravity by Benchr classifies it under Clothing, with Dresses making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Because Of Alice expensive?
Because Of Alice's best seller, Wide Leg Suit Trousers - Black, sells £11.00 on becauseofalice.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check becauseofalice.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Because Of Alice promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Because Of Alice advertises on Facebook and Instagram and on Google, where its offers often run. Check becauseofalice.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Because Of Alice?
Because Of Alice sells on its own website, becauseofalice.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Because Of Alice?
Gravity by Benchr records a company based in Redditch, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2019, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Because Of Alice doing well?
Not at the moment. Gravity by Benchr estimates about 224,300 visits to becauseofalice.com in September 2026, down 2% in a month and down 9% over three months. Because Of Alice ranks #243 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Because Of Alice use?
Gravity by Benchr identifies becauseofalice.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Because Of Alice's ad budget?
Gravity by Benchr does not publish a spend figure for Because Of Alice on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Because Of Alice ranks #243 of 19,668 by estimated traffic. Its closest competitors on the same market are osnovawear.com, Odd Muse, eu.nadinemerabi.com, magdabutrym.com, self-portrait. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Because Of Alice.