Brand page · Lighting
beliani.ch: 603K visits a month, 219 active Meta ads.
beliani.ch — Beliani is an online retailer that sells furniture, lamps, and accessories for home and garden, offering over 500,000 products in stock. In September 2026 beliani.ch drew an estimated 603K visits, down 39% on the month before. It ranks #2 of 67 Lighting brands and holds a 4.3 Trustpilot rating over 5,150 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Beliani is an online retailer that sells furniture, lamps, and accessories for home and garden, offering over 500,000 products in stock.
01 · Traffic
How much traffic beliani.ch gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
beliani.ch drew an estimated 603K visits in September 2026, down 39% on the month before and down 24% over three months.
- Worldwide#21,400of 4.5M sites · Top 1%
- In Switzerland#109of 26.5K sites · Top 1%
- Lighting, worldwide#45of 25,385 brands · Top 1%
- Lighting, Switzerland#2of 67 brands · Top 5%
603K
estimated visits in September
1 mo ▼ −38.6%4 mo ▼ −24.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about beliani.ch.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
beliani.ch holds 4.3 out of 5 on Trustpilot over 5,150 reviews, 364 of them in the last twelve months: 64% of customers give five stars and 8% one star. That volume places beliani.ch in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Office Furniture Store Lighting Store Living Room Furniture Store Outdoor Furniture Store Bedroom Furniture Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What beliani.ch sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read beliani.ch's catalogue yet.
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Share of the catalogue by product family.
The dominant category places beliani.ch in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What beliani.ch is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
beliani.ch runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Wir liefern Glück. Und gelegentlich Geister.Beliani13 Oct 2026image
Weniger Buh. Mehr Wow.Beliani12 Oct 2026image
Rausgehen wird völlig überschätzt.Beliani12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Beliani (International) GmbHverified
Text ad20 Oct 2026Beliani (International) GmbHverified
Text ad20 Oct 2026Beliani (International) GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about beliani.ch.
The creators who tag @beliani_schweiz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @beliani_schweiz on Instagram, led by Isa Melo (87.1K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIsa Melo@isa.melo.musique · 🇩🇪 DE | Decoration garden diy Creator | 87.1K | 0.8% | 2 | Tagged @beliani_schweiz |
06 · Competitors according to Gravity
Who beliani.ch competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for beliani.ch among Lighting brands. The closest is Garnero Arredamenti, then sconto.de, KONDELA, MOBILA KALENDA, miroytengo.es, Estrela Móveis.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Garnero Arredamentigarneroarredamenti.com | |||||||
| sconto.desconto.de | |||||||
| KONDELAkondela.ro | |||||||
| MOBILA KALENDAkalenda.ro | |||||||
| miroytengo.esmiroytengo.es | |||||||
| Estrela Móveisestrelamoveis.com.br |
07 · Company
The company behind beliani.ch.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
beliani.ch is an e-commerce brand.
- Legal name
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- Registration no.
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- VAT
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- Entity country
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- Employees
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- beliani.ch
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about beliani.ch
What people ask Google about beliani.ch.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is beliani.ch a legit company?
According to Gravity by Benchr, beliani.ch is a brand: its Trustpilot profile is claimed by the brand, it has 38,084 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
beliani.ch reviews
Customers rate beliani.ch 4.3 out of 5 on Trustpilot over 5,150 reviews, 364 of them in the last twelve months: 64% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is beliani.ch known for?
Beliani is an online retailer that sells furniture, lamps, and accessories for home and garden, offering over 500,000 products in stock. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Does beliani.ch have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: beliani.ch advertises on Facebook and Instagram and on Google, where its offers often run. Check beliani.ch for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is beliani.ch growing?
Not at the moment. Gravity by Benchr estimates about 603,000 visits to beliani.ch in September 2026, down 39% in a month and down 24% over three months. beliani.ch ranks #2 of 67 Lighting brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does beliani.ch spend on Meta ads?
Gravity by Benchr does not publish a spend figure for beliani.ch on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands?
Among Lighting brands in the Gravity by Benchr index, beliani.ch ranks #2 of 67 by estimated traffic. Its closest competitors on the same market are Garnero Arredamenti, sconto.de, KONDELA, MOBILA KALENDA, miroytengo.es. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with beliani.ch.