Brand page · Lighting · Italy
Beliani Italia: 1.3M visits a month, 107 active Meta ads.
Beliani Italia — Beliani is an online furniture store that sells home and garden furniture, lamps, and accessories with discounts up to 50%. The company offers over 500,000 products and serves 10 million customers with free shipping and returns up to 365 days. In September 2026 beliani.it drew an estimated 1.3M visits, down 22% on the month before. It ranks #1 of 296 Lighting brands in Italy and holds a 3.9 Trustpilot rating over 2,034 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Beliani is an online furniture store that sells home and garden furniture, lamps, and accessories with discounts up to 50%. The company offers over 500,000 products and serves 10 million customers with free shipping and returns up to 365 days.
01 · Traffic
How much traffic Beliani Italia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Beliani Italia drew an estimated 1.3M visits in September 2026, down 22% on the month before and up 5% over three months.
- Worldwide#11,951of 4.5M sites · Top 1%
- In Italy#309of 138K sites · Top 1%
- Lighting, worldwide#15of 25,385 brands · Top 1%
- Lighting, Italy#1of 296 brands · Top 1%
1.3M
estimated visits in September
1 mo ▼ −21.8%4 mo ▲ +4.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Beliani Italia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Beliani Italia holds 3.9 out of 5 on Trustpilot over 2,034 reviews, 334 of them in the last twelve months: 65% of customers give five stars and 14% one star. That volume places Beliani Italia in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Furniture Store Bedroom Furniture Store Lighting Store Office Furniture Store Outdoor Furniture Store Living Room Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Beliani Italia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Beliani Italia's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Beliani Italia in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Beliani Italia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Beliani Italia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Fino al 50% di scontoBeliani Italia12 Oct 2026image
I Nostri Prezzi sono… da Paura.Beliani Italia12 Oct 2026image
🔥 Cerchi ambienti che si facciano notare?Beliani Italia12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Beliani (International) GmbHverified
Image ad20 Oct 2026Beliani (International) GmbHverified
Text ad20 Oct 2026Beliani (International) GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Beliani Italia.
The creators who tag @beliani_italia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @beliani_italia on Instagram, led by 🌸 𝒞𝓇𝒾𝓈𝓉𝒾𝓃𝒶 🌸 Il mio mondo creativo e verde (10.6K followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🌸 𝒞𝓇𝒾𝓈𝓉𝒾𝓃𝒶 🌸 Il mio mondo creativo e verde@kris_homeandgarden · 🇮🇹 IT | Decoration garden diy Creator | 10.6K | 2.7% | 3 | Tagged @beliani_italia |
06 · Competitors according to Gravity
Who Beliani Italia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Beliani Italia among Lighting brands in Italy. The closest is Sconto, then leenbakker.be, bobohome.se, Meubella, Bellona, Vente-unique.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Scontosconto.sk | |||||||
| leenbakker.beleenbakker.be | |||||||
| bobohome.sebobohome.se | |||||||
| Meubellameubella.nl | |||||||
| Bellonabellona.com.tr | |||||||
| Vente-uniquevente-unique.pl |
07 · Company
The company behind Beliani Italia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Beliani Italia is a company based in Italy, on a domain registered in December 2009. It employs about 5,000 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- 1 Dec 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,000 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- beliani.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Beliani Italia
What people ask Google about Beliani Italia.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Beliani Italia legit or a scam?
According to Gravity by Benchr, Beliani Italia is a brand based in Italy: its website has existed since December 2009, its Trustpilot profile is claimed by the brand, it employs 5,000 people on LinkedIn, it has 155,541 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Beliani Italia?
Customers rate Beliani Italia 3.9 out of 5 on Trustpilot over 2,034 reviews, 334 of them in the last twelve months: 65% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Beliani Italia known for?
Beliani is an online furniture store that sells home and garden furniture, lamps, and accessories with discounts up to 50%. The company offers over 500,000 products and serves 10 million customers with free shipping and returns up to 365 days. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Beliani Italia promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Beliani Italia advertises on Facebook and Instagram and on Google, where its offers often run. Check beliani.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Beliani Italia?
Gravity by Benchr records a company based in Italy, whose domain was registered in 2009, with 5,000 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Beliani Italia doing well?
Yes. Gravity by Benchr estimates about 1,272,900 visits to beliani.it in September 2026, down 22% in a month and up 5% over three months. Beliani Italia ranks #1 of 296 Lighting brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Beliani Italia's ad budget?
Gravity by Benchr does not publish a spend figure for Beliani Italia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in Italy?
Among Lighting brands in Italy in the Gravity by Benchr index, Beliani Italia ranks #1 of 296 by estimated traffic. Its closest competitors on the same market are Sconto, leenbakker.be, bobohome.se, Meubella, Bellona. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Beliani Italia.