Brand page · Emergency Preparedness · United States
Be Prepared: 124K visits a month, 150 active Meta ads, Gravity score 688.
Be Prepared — Be Prepared - Emergency Essentials is a supplier of preparedness products specializing in freeze-dried food, emergency gear, and water storage supplies. In September 2026 beprepared.com drew an estimated 124K visits, down 7% on the month before. It ranks #6 of 144 Emergency Preparedness brands in United States and holds a 2.4 Trustpilot rating over 1,455 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 9 peers: Emergency Preparedness brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Be Prepared - Emergency Essentials is a supplier of preparedness products specializing in freeze-dried food, emergency gear, and water storage supplies.
01 · Traffic
How much traffic Be Prepared gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Be Prepared drew an estimated 124K visits in September 2026, down 7% on the month before and down 3% over three months.
- Worldwide#78,298of 4.5M sites · Top 5%
- In United States#25,820of 1.2M sites · Top 5%
- Emergency Preparedness, worldwide#7of 404 brands · Top 5%
- Emergency Preparedness, United States#6of 144 brands · Top 5%
124K
estimated visits in September
1 mo ▼ −6.6%4 mo ▼ −3.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Be Prepared.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Be Prepared holds 2.4 out of 5 on Trustpilot over 1,455 reviews, 4 of them in the last twelve months: 71% of customers give five stars and 8% one star. That volume places Be Prepared in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Food Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Be Prepared sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Be Prepared sells on Shopify, 99% of its catalogue in stock. The best seller is Emergency Essentials® Fortified Instant Nonfat Dry Milk Large #10 Can, at US$29.99–US$143.94, followed by Emergency Essentials® Whole Egg Powder Large #10 Can and Emergency Essentials® Butter Powder Large #10 Can.
#1Emergency Essentials® Fortified Instant Nonfat Dry Milk Large #10 CanBe PreparedUS$29.99–US$143.94In stock
#2Emergency Essentials® Whole Egg Powder Large #10 CanBe PreparedUS$94.99–US$512.94In stock
#3Emergency Essentials® Butter Powder Large #10 CanBe PreparedUS$49.99–US$254.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Be Prepared in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 93% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$99.48
- Currency
- USD
04 · Ads
What Be Prepared is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Be Prepared runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Ready Hour Quick OatsEmergency Essentials®3 Oct 2026image
NEW 6-Month Emergency Food Kit - Emergency EssentialsEmergency Essentials®2 Oct 2026image
Feel Peace, Not Panic When Disaster StrikesEmergency Essentials®2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Emergency Essentials Holdings, LLCverified
Text ad20 Oct 2026Emergency Essentials Holdings, LLCverified
Text ad20 Oct 2026Emergency Essentials Holdings, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Be Prepared.
The creators who tag @emergencyessentials on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Be Prepared competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Be Prepared among Emergency Preparedness brands in United States. The closest is My Patriot Supply, then 4Patriots, MRE's World, Mountain House, Preppi, Army Navy Outdoors.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| My Patriot Supplymypatriotsupply.com | |||||||
| 4Patriots4patriots.com | |||||||
| MRE's Worldmresworld.com | |||||||
| Mountain Housemountainhouse.com | |||||||
| Preppipreppi.co | |||||||
| Army Navy Outdoorsarmynavyoutdoors.com |
07 · Company
The company behind Be Prepared.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Be Prepared is a company based in Salt Lake City, United States, founded in 1987 according to LinkedIn, on a domain registered in September 1996. It employs about 25 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Salt Lake City
- Founded
- 1987, per LinkedIn
- Domain registered
- 5 Sept 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 25 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- beprepared.com · Shopify · USD
- Catalogue
- 163 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Be Prepared
What people ask Google about Be Prepared.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Be Prepared legit?
According to Gravity by Benchr, Be Prepared is a brand based in Salt Lake City, United States: its website has existed since September 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 25 people on LinkedIn, it has 11,357 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Be Prepared reviews
Customers rate Be Prepared 2.4 out of 5 on Trustpilot over 1,455 reviews, 4 of them in the last twelve months: 71% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Be Prepared?
Be Prepared - Emergency Essentials is a supplier of preparedness products specializing in freeze-dried food, emergency gear, and water storage supplies. Gravity by Benchr classifies it under Emergency Preparedness, with Emergency Food Kits making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Be Prepared cost?
Be Prepared's best seller, Emergency Essentials® Fortified Instant Nonfat Dry Milk Large #10 Can, sells from US$29.99 to US$143.94 on beprepared.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check beprepared.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Be Prepared discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Be Prepared advertises on Facebook and Instagram and on Google, where its offers often run. Check beprepared.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Be Prepared?
Be Prepared sells on its own website, beprepared.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Be Prepared?
Gravity by Benchr records a company based in Salt Lake City, United States, founded in 1987 according to LinkedIn, on a domain registered in 1996, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Be Prepared growing?
Not at the moment. Gravity by Benchr estimates about 123,800 visits to beprepared.com in September 2026, down 7% in a month and down 3% over three months. Be Prepared ranks #6 of 144 Emergency Preparedness brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Be Prepared use?
Gravity by Benchr identifies beprepared.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Be Prepared spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Be Prepared on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Emergency Preparedness brands in United States?
Among Emergency Preparedness brands in United States in the Gravity by Benchr index, Be Prepared ranks #6 of 144 by estimated traffic. Its closest competitors on the same market are My Patriot Supply, 4Patriots, MRE's World, Mountain House, Preppi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Be Prepared.