Brand page · Clothing · Norway
Bergans: 158K visits a month, 400 active Meta ads.
Bergans — Bergans of Norway is a provider and developer of outdoor equipment and technical clothing, including clothing for expeditions, outdoor activities, hunting, mountaineering, skiing and lifestyle, as well as tents, sleeping mats, sleeping bags, backpacks and Ally folding canoes. In September 2026 bergans.com drew an estimated 158K visits, down 11% on the month before. It ranks #11 of 493 Clothing brands in Norway.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Bergans of Norway is a provider and developer of outdoor equipment and technical clothing, including clothing for expeditions, outdoor activities, hunting, mountaineering, skiing and lifestyle, as well as tents, sleeping mats, sleeping bags, backpacks and Ally folding canoes.
01 · Traffic
How much traffic Bergans gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bergans drew an estimated 158K visits in September 2026, down 11% on the month before and down 15% over three months.
- Worldwide#57,811of 4.5M sites · Top 5%
- In Norway#237of 15.2K sites · Top 5%
- Clothing, worldwide#5,890of 459,295 brands · Top 5%
- Clothing, Norway#11of 493 brands · Top 5%
158K
estimated visits in September
1 mo ▼ −10.9%4 mo ▼ −14.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bergans.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bergans holds 4.0 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 75% of customers give five stars and 0% one star.
Activewear Store Sportswear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bergans sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bergans's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Bergans in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Bergans is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bergans runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Original since 1908Bergans of Norway14 Oct 2026image
Original since 1908Bergans of Norway14 Oct 2026image
Mellomlag i ull | Høst/vinterBergans of Norway13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Bergans Retail ASverified
Image ad20 Oct 2026Bergans Retail ASverified
Image ad20 Oct 2026Bergans Retail ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bergans.
The creators who tag @bergansofnorway on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bergansofnorway on Instagram, led by Torbjørn Nakken (10.4K followers, 8.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTorbjørn Nakken@nakkeen · 🇳🇴 NO | Travel tourism exploration Creator | 10.4K | 8.0% | 9 | Tagged @bergansofnorway |
06 · Competitors according to Gravity
Who Bergans competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bergans among Clothing brands in Norway. The closest is Berghaus, then Outdoor Research, beyondnordic.com, Fjällräven ANZ, Montbell UK, Stormberg.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Berghausberghaus.com | |||||||
| Outdoor Researchoutdoorresearch.com | |||||||
| beyondnordic.combeyondnordic.com | |||||||
| Fjällräven ANZfjallraven.com.au | |||||||
| Montbell UKmontbell.co.uk | |||||||
| Stormbergstormberg.com |
07 · Company
The company behind Bergans.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bergans is a company based in Norway, founded in 1908 according to LinkedIn, on a domain registered in December 1998. It employs about 122 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway
- Founded
- 1908, per LinkedIn
- Domain registered
- 8 Dec 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 122 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bergans.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bergans
What people ask Google about Bergans.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bergans legit or a scam?
According to Gravity by Benchr, Bergans is a brand based in Norway: its website has existed since December 1998, it employs 122 people on LinkedIn, it has 103,919 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Bergans sell?
Bergans of Norway is a provider and developer of outdoor equipment and technical clothing, including clothing for expeditions, outdoor activities, hunting, mountaineering, skiing and lifestyle, as well as tents, sleeping mats, sleeping bags, backpacks and Ally folding canoes. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Bergans have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bergans advertises on Facebook and Instagram and on Google, where its offers often run. Check bergans.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Bergans?
Gravity by Benchr records a company based in Norway, founded in 1908 according to LinkedIn, on a domain registered in 1998, with 122 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Bergans doing well?
Not at the moment. Gravity by Benchr estimates about 158,400 visits to bergans.com in September 2026, down 11% in a month and down 15% over three months. Bergans ranks #11 of 493 Clothing brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Bergans' ad budget?
Gravity by Benchr does not publish a spend figure for Bergans on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Norway?
Among Clothing brands in Norway in the Gravity by Benchr index, Bergans ranks #11 of 493 by estimated traffic. Its closest competitors on the same market are Berghaus, Outdoor Research, beyondnordic.com, Fjällräven ANZ, Montbell UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bergans.