Brand page · Baby Health · Denmark
BIBS: 199K visits a month, 362 active Meta ads.
BIBS — BIBS is a premium Danish baby brand that specializes in high-quality pacifiers and other baby products. The company offers a complete assortment of colorful pacifiers and baby essentials with a focus on aesthetically pleasing design and quality materials. In September 2026 bibsworld.com drew an estimated 199K visits, up 12% on the month before. It ranks #2 of 236 Baby Health brands in Denmark and holds a 3.1 Trustpilot rating over 146 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
BIBS is a premium Danish baby brand that specializes in high-quality pacifiers and other baby products. The company offers a complete assortment of colorful pacifiers and baby essentials with a focus on aesthetically pleasing design and quality materials.
01 · Traffic
How much traffic BIBS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BIBS drew an estimated 199K visits in September 2026, up 12% on the month before and up 13% over three months.
- Worldwide#52,801of 4.5M sites · Top 5%
- In United States#17,308of 1.2M sites · Top 5%
- Baby Health, worldwide#4of 1,077 brands · Top 1%
- Baby Health, United States#2of 236 brands · Top 1%
199K
estimated visits in September
1 mo ▲ +11.6%4 mo ▲ +13.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BIBS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BIBS holds 3.1 out of 5 on Trustpilot over 146 reviews, 86 of them in the last twelve months: 43% of customers give five stars and 34% one star. That volume places BIBS in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BIBS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BIBS sells on Shopify, 90% of its catalogue in stock. The best seller is Colour Sut - Ivory, at DKK 44.95, followed by Colour GLOW Sutter 2-Pak - Sage/Cloud and Colour GLOW Sutter 2-Pak - Blush/Vanilla.
#1Colour Sut - IvoryBIBSDKK 44.95In stock
#2Colour GLOW Sutter 2-Pak - Sage/CloudBIBSDKK 99.95In stock
#3Colour GLOW Sutter 2-Pak - Blush/VanillaBIBSDKK 99.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BIBS in its comparison group.
- Average rating
- 3.96 / 5
- Rated products
- 15% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$16.48
- Currency
- DKK
04 · Ads
What BIBS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BIBS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2025 (image, text).
Comfort Within ReachBIBS WORLD7 Oct 2026image
Tryghed lige ved håndenBIBS WORLD7 Oct 2026video
Tryghed lige ved håndenBIBS WORLD7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Bibs Danmark ApSverified
Text ad20 Oct 2026Bibs Danmark ApSverified
Text ad20 Oct 2026Bibs Danmark ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BIBS.
The creators who tag @theofficialbibs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @theofficialbibs on Instagram, led by Nadja Bo (10.5K followers, 3.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNadja Bo@nadjabo_ · 🇩🇰 DK | Decoration garden diy Creator | 10.5K | 3.8% | 6 | Tagged @theofficialbibs |
06 · Competitors according to Gravity
Who BIBS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BIBS among Baby Health brands in Denmark. The closest is NUK USA, then mambaby.com, Byhappyme, nuk.fr, LoviBabies, Eito. angel baby.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| NUK USAnuk-usa.com | |||||||
| mambaby.commambaby.com | |||||||
| Byhappymebyhappyme.com | |||||||
| nuk.frnuk.fr | |||||||
| LoviBabieslovi.pl | |||||||
| Eito. angel babyeito-angelbaby.com |
07 · Company
The company behind BIBS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BIBS is a company based in Hillerød, Denmark, on a domain registered in April 2016. It employs about 178 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Hillerød
- Founded
- Data not available
- Domain registered
- 20 Apr 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 178 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bibsworld.com · Shopify · EUR
- Catalogue
- 112 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BIBS
What people ask Google about BIBS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BIBS legit or a scam?
According to Gravity by Benchr, BIBS is a brand based in Hillerød, Denmark: its website has existed since April 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 178 people on LinkedIn, it has 191,685 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about BIBS?
Customers rate BIBS 3.1 out of 5 on Trustpilot over 146 reviews, 86 of them in the last twelve months: 43% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BIBS?
BIBS is a premium Danish baby brand that specializes in high-quality pacifiers and other baby products. The company offers a complete assortment of colorful pacifiers and baby essentials with a focus on aesthetically pleasing design and quality materials. Gravity by Benchr classifies it under Baby Health, with Feeding Essentials making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is BIBS expensive?
BIBS' best seller, Colour Sut - Ivory, sells DKK 44.95 on bibsworld.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check bibsworld.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does BIBS have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BIBS advertises on Facebook and Instagram and on Google, where its offers often run. Check bibsworld.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy BIBS?
BIBS sells on its own website, bibsworld.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind BIBS?
Gravity by Benchr records a company based in Hillerød, Denmark, whose domain was registered in 2016, with 178 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is BIBS doing well?
Yes. Gravity by Benchr estimates about 198,500 visits to bibsworld.com in September 2026, up 12% in a month and up 13% over three months. BIBS ranks #2 of 236 Baby Health brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BIBS use?
Gravity by Benchr identifies bibsworld.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records.
How much does BIBS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BIBS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Health brands in Denmark?
Among Baby Health brands in Denmark in the Gravity by Benchr index, BIBS ranks #2 of 236 by estimated traffic. Its closest competitors on the same market are NUK USA, mambaby.com, Byhappyme, nuk.fr, LoviBabies. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BIBS.