Brand page · Shoes
birkenstock.com: 13M visits a month, 1,488 active Meta ads.
birkenstock.com — Birkenstock is a footwear brand that sells shoes and sandals. In September 2026 birkenstock.com drew an estimated 13M visits, down 31% on the month before. It ranks #1 of 6,771 Shoes brands and holds a 1.5 Trustpilot rating over 2,866 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Birkenstock is a footwear brand that sells shoes and sandals.
01 · Traffic
How much traffic birkenstock.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
birkenstock.com drew an estimated 13M visits in September 2026, down 31% on the month before and down 34% over three months.
- Worldwide#1,689of 4.5M sites · Top 1%
- In United States#629of 1.2M sites · Top 1%
- Shoes, worldwide#8of 46,962 brands · Top 1%
- Shoes, United States#1of 6,771 brands · Top 1%
13M
estimated visits in September
1 mo ▼ −30.6%4 mo ▼ −33.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about birkenstock.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
birkenstock.com holds 1.5 out of 5 on Trustpilot over 2,866 reviews, 675 of them in the last twelve months: 10% of customers give five stars and 82% one star. That volume places birkenstock.com in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Factory Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What birkenstock.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read birkenstock.com's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places birkenstock.com in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What birkenstock.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
birkenstock.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Ancré, même sur la moquetteBirkenstock13 Oct 2026video
Pour un confort hors pairBirkenstock12 Oct 2026video
Amsterdam Suede WrappedBirkenstock12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Birkenstock Europe GmbHverified
Text ad20 Oct 2026Birkenstock Europe GmbHverified
Image ad20 Oct 2026Birkenstock Europe GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about birkenstock.com.
The creators who tag @birkenstock on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @birkenstock on Instagram, led by OEC (37.7K followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOEC@eckn_eckn · 🇯🇵 JP | Fashion style luxury Creator | 37.7K | 2.5% | 8 | Tagged @birkenstock |
06 · Competitors according to Gravity
Who birkenstock.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for birkenstock.com among Shoes brands. The closest is birkenstocksa.co.za, then Crocs, Qomfort Co, Crocs, Cushionaire, Original's.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| birkenstocksa.co.zabirkenstocksa.co.za | |||||||
| Crocscrocs.de | |||||||
| Qomfort Coqomfortco.com | |||||||
| Crocscrocs.com.sg | |||||||
| Cushionairecushionaire.com | |||||||
| Original'soriginals.co.il |
07 · Company
The company behind birkenstock.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
birkenstock.com is an e-commerce brand, on a domain registered in March 1995. It employs about 51 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 15 Mar 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 51 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- birkenstock.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about birkenstock.com
What people ask Google about birkenstock.com.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is birkenstock.com legit or a scam?
According to Gravity by Benchr, birkenstock.com is a brand: its website has existed since March 1995, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 51 people on LinkedIn, it has 1,792,067 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
birkenstock.com reviews
Customers rate birkenstock.com 1.5 out of 5 on Trustpilot over 2,866 reviews, 675 of them in the last twelve months: 10% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is birkenstock.com known for?
Birkenstock is a footwear brand that sells shoes and sandals. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
birkenstock.com promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: birkenstock.com advertises on Facebook and Instagram and on Google, where its offers often run. Check birkenstock.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy birkenstock.com?
birkenstock.com sells on its own website, birkenstock.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind birkenstock.com?
Gravity by Benchr records a company, whose domain was registered in 1995, with 51 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is birkenstock.com doing well?
Not at the moment. Gravity by Benchr estimates about 12,972,600 visits to birkenstock.com in September 2026, down 31% in a month and down 34% over three months. birkenstock.com ranks #1 of 6,771 Shoes brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does birkenstock.com use?
Gravity by Benchr identifies birkenstock.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does birkenstock.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for birkenstock.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands?
Among Shoes brands in the Gravity by Benchr index, birkenstock.com ranks #1 of 6,771 by estimated traffic. Its closest competitors on the same market are birkenstocksa.co.za, Crocs, Qomfort Co, Crocs, Cushionaire. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with birkenstock.com.