Brand page · Clothing
Blauer: 148K visits a month, 18 active Meta ads.
Blauer — Blauer is a manufacturer and online store specializing in police, law enforcement, firefighter, and EMS/EMT uniforms, outerwear, and tactical gear for public safety professionals. In September 2026 blauer.com drew an estimated 148K visits, up 48% on the month before. It ranks #1,030 of 97,158 Clothing brands and holds a 1.5 Trustpilot rating over 67 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Blauer is a manufacturer and online store specializing in police, law enforcement, firefighter, and EMS/EMT uniforms, outerwear, and tactical gear for public safety professionals.
01 · Traffic
How much traffic Blauer gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Blauer drew an estimated 148K visits in September 2026, up 48% on the month before and up 74% over three months.
- Worldwide#67,401of 4.5M sites · Top 5%
- In United States#22,201of 1.2M sites · Top 5%
- Clothing, worldwide#6,254of 459,295 brands · Top 5%
- Clothing, United States#1,030of 97,158 brands · Top 5%
148K
estimated visits in September
1 mo ▲ +47.7%4 mo ▲ +74.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Blauer.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Blauer holds 1.5 out of 5 on Trustpilot over 67 reviews, 12 of them in the last twelve months: 7% of customers give five stars and 82% one star. That volume places Blauer in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Health & Medical
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Blauer sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Blauer's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Blauer in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Blauer is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Blauer runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
20% Off Everyday Gear EssentialsBlauer2 Oct 2026image
20% Off Everyday Gear EssentialsBlauer2 Oct 2026image
Enter to Win a $300 Gift CardBlauer3 Jul 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Blauer Manufacturing Co., Incverified
Image ad20 Oct 2026Blauer Manufacturing Co., Incverified
Image ad20 Oct 2026Blauer Manufacturing Co., Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Blauer.
The creators who tag @blauernation on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @blauernation on Instagram, led by Michelle Arias (92.9K followers, 12.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMichelle Arias@michellegotfitfitt · 🇺🇸 US | Law tax administrative Creator | 92.9K | 12.9% | 1 | Tagged @blauernation |
06 · Competitors according to Gravity
Who Blauer competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Blauer among Clothing brands. The closest is Galls, then First Tactical, Propper, forma-odezhda.com, LA Police Gear, vetsecurite.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gallsgalls.com | |||||||
| First Tacticalfirsttactical.com | |||||||
| Propperpropper.com | |||||||
| forma-odezhda.comforma-odezhda.com | |||||||
| LA Police Gearlapolicegear.com | |||||||
| vetsecurite.comvetsecurite.com |
07 · Company
The company behind Blauer.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Blauer is an e-commerce brand, founded in 1936 according to LinkedIn, on a domain registered in April 1996. It employs about 201 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1936, per LinkedIn
- Domain registered
- 4 Apr 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 201 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- blauer.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Blauer
What people ask Google about Blauer.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Blauer legit or a scam?
According to Gravity by Benchr, Blauer is a brand: its website has existed since April 1996, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 201 people on LinkedIn, it has 13,203 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Blauer reviews
Customers rate Blauer 1.5 out of 5 on Trustpilot over 67 reviews, 12 of them in the last twelve months: 7% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Blauer known for?
Blauer is a manufacturer and online store specializing in police, law enforcement, firefighter, and EMS/EMT uniforms, outerwear, and tactical gear for public safety professionals. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Blauer have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Blauer advertises on Facebook and Instagram and on Google, where its offers often run. Check blauer.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Blauer?
Blauer sells on its own website, blauer.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Blauer?
Gravity by Benchr records a company, founded in 1936 according to LinkedIn, on a domain registered in 1996, with 201 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Blauer doing well?
Yes. Gravity by Benchr estimates about 148,200 visits to blauer.com in September 2026, up 48% in a month and up 74% over three months. Blauer ranks #1,030 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Blauer use?
Gravity by Benchr identifies blauer.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records.
How much does Blauer spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Blauer on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Blauer ranks #1,030 of 97,158 by estimated traffic. Its closest competitors on the same market are Galls, First Tactical, Propper, forma-odezhda.com, LA Police Gear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Blauer.